Brand Tone

Elegant & Sophisticated, Nostalgic & Storytelling, Authentic & Passionate, Artistic & Evocative, Approachable Luxury

Brand Values

• •Heritage & Legacy
• •Quality & Artistry
• •Storytelling
• •Authenticity
• •Sustainability & Ethics
• •American Made
• •Innovation

Best Practices

• •Embrace Storytelling: Always connect the product back to the brand's rich history, a specific anecdote, or the inspiration behind the scent. Make the narrative a core part of every communication.
• •Use Evocative and Sensory Language: Describe fragrances not just by their notes, but by the feelings, memories, and images they conjure. Appeal to the imagination.
• •Maintain an Elegant and Refined Voice: Ensure that all copy, from website descriptions to social media captions, reflects sophistication and a deep appreciation for the art of perfumery. Avoid overly casual slang or fleeting trends.
• •Highlight Heritage and Authenticity: Consistently reference the brand's founding in 1865, its American roots, and the family's genuine passion. This reinforces trust and uniqueness.
• •Balance Vintage Charm with Modern Appeal: While celebrating history, ensure the language also speaks to contemporary desires for quality, uniqueness, and ethical practices. Show how the legacy translates to today's discerning customer.

Social Perception

Respected Heritage Brand, High-Quality Niche Perfumery, Evocative and Emotional Connection, Authentic and Trustworthy, Elegant and Timeless, Discovery Worthy

Copy Examples

• •Blocki: Weaving America's Olfactory Heritage, One Scent at a Time. Body: Since 1865, Blocki has captured the spirit of American ingenuity in every bottle. Discover fragrances that tell a story – your story, intertwined with ours.
• •More Than Perfume. It's a Legacy. Body: Revived by family, inspired by history. Blocki fragrances are a contemporary ode to a pioneering American perfumer. Experience the art of scent, reimagined.
• •The Bloom and Delight of Nature, Held Still in Glass. Body: Our perfumes are crafted with extraordinary quality, sustainable ingredients, and a commitment to cruelty-free beauty. Just like John Blocki envisioned, for a modern imagination.
• •Inspired by the Past, Crafted for Today. Body: Each Blocki fragrance is a bridge between eras. Vintage allure meets modern artistry, creating scents that are timelessly elegant and uniquely you.
• •Unlock a Story with Every Spritz. Body: From the bustling optimism of the 1920s with Esprit d'Amour to the sun-warmed nostalgia of Fielder's Leather, let Blocki transport you. Explore our discovery set and find your chapter.