Brand Tone

Friendly and Approachable, Confident and Quality-Focused, Eco-Conscious and Responsible, Practical and Solution-Oriented

Brand Values

• •Sustainability
• •Quality & Durability
• •Customer Centricity
• •Practicality & Functionality
• •Personalization & Creativity
• •Transparency

Best Practices

• •Prioritize 'Sustainable Quality': Always weave in the dual benefits of eco-friendliness and long-lasting durability. Use phrases like 'invest in sustainability,' 'built to last, kind to the planet,' 'premium eco-friendly.'
• •Maintain a Helpful, Friendly Voice: Even when talking about product features, keep the tone approachable. Address the customer directly ('your daily companion,' 'we want to help you'). Share the founders' passion and story where appropriate to reinforce the 'small team, big values' feel.
• •Be Specific About Benefits, Not Just Features: Instead of just saying 'insulated,' explain 'keeps your soup hot till lunch, no microwave needed.' Translate material quality into user benefits like 'food-grade stainless steel means no funky tastes, just pure refreshment.'
• •Show, Don't Just Tell, the Lifestyle: Use language that evokes the positive experiences the products enable – 'fuel your adventures,' 'savor your homemade meals anywhere,' 'stay refreshed on busy days.' Encourage user-generated content and stories.
• •Address Potential Concerns Proactively and Transparently: Given the online discussion about manufacturing, ensure that claims about sustainability and origin are clear, easily accessible, and honest. If production is in China but designed/engineered with German standards and with strong ethical/environmental oversight, communicate this clearly to build trust. Highlight the climate-neutral initiatives.

Social Perception

Generally seen as a provider of high-quality, eco-friendly alternatives to plastic food and drink containers. Also recognized for good customer service, with some skepticism in online communities regarding manufacturing origins.

Copy Examples

• •Headline: Ditch Plastic, Embrace Durability. Your Everyday Adventures Deserve Blockhütte. Body: Tired of flimsy containers and single-use waste? Our stainless steel lunchboxes and bottles are built to last, keeping your meals fresh and drinks just right, wherever life takes you. Join #TeamBlockhütte and make a sustainable choice that feels good.
• •Headline: Crafted for Your Life. Personalized for You. Body: From your daily commute to weekend explorations, Blockhütte is your trusted companion. Our premium stainless steel food jars and water bottles are not just designed for performance, but can be uniquely yours with custom laser engraving. The perfect sustainable gift, or a treat for yourself!
• •Headline: Hot Lunches, Happy Planet. No Microwave Needed. Body: Enjoy your favorite warm meals on the go, without the plastic or the hassle. Blockhütte's insulated food jars keep your food hot for hours, are easy to clean, and help you reduce your environmental footprint one delicious meal at a time.
• •Headline: More Than a Bottle: It's a Commitment. Body: Choosing Blockhütte means choosing quality that endures and sustainability that matters. We're a small team passionate about creating products that you'll love to use every day, backed by a 3-year warranty and a promise to be 100% climate-neutral.
• •Headline: Simplify Your Sustainable Journey. Body: Making eco-friendly choices shouldn't be complicated. Our beautifully designed, easy-to-clean stainless steel essentials make it simple to pack healthy meals and stay hydrated, plastic-free. Built sturdy, for a life of flavor and less waste.