Brand Tone

Enthusiastic & Passionate, Friendly & Approachable, Creative & Playful, Authentic & Handmade, Community-Focused

Brand Values

• •Quality & Craftsmanship
• •Creativity & Uniqueness
• •Passion for Climbing
• •Sustainability
• •Community
• •Made in the UK

Best Practices

• •Embrace the Passion: Always let the genuine love for climbing and making shine through in your words. Use enthusiastic and positive language.
• •Keep it Friendly and Inclusive: Address your audience directly (e.g., "Hey climbers!", "you guys"). Foster a sense of community by being approachable and welcoming in all communications. Avoid overly technical or exclusive jargon unless explaining a specific product feature.
• •Highlight "Handmade" and "Unique": Consistently reinforce these key differentiators. Talk about the crafting process, the small team, and what makes the designs special. This builds value and authenticity.
• •Be Visually Consistent with Tone: Ensure that the playful, vibrant, and authentic tone of the copy is matched by the imagery and videos used. User-generated content can be great for this.
• •Engage Authentically: When responding to comments or messages, maintain the same friendly, passionate, and helpful tone. Personal interactions reinforce the brand's values. If it's a small team, let those individual personalities come through (appropriately).

Social Perception

Positive, Niche & Specialist, Engaged & Authentic, Artisan. Users on social media express excitement for new product drops and appreciate the customisation options.

Copy Examples

• •💥 MONSTER MASHUP! 💥 Get your claws on our latest handmade chalk bag creation, fresh from the Blockhütte workshop in North Wales! 🏞️ Crafted with love, a touch of monster madness, and super-durable (sustainable!) materials to keep your chalk secure on every send. Ready to unleash your inner beast on the wall? Link in bio to adopt yours! #Blockhuette #HandmadeClimbingGear #ChalkBag #UniqueDesigns #ClimbingLife #MadeInUK #SupportSmallBusiness
• •Tired of the same old boring chalk bags? So were we! That's why at Blockhütte, we handcraft every chalk bag with unique designs and top-quality materials right here in North Wales. Stand out at the crag, support UK makers, and climb with gear that’s as passionate as you are. Explore the collection 👉 [Link to website] #TeamBlockhuette #ClimbingGear #Handmade #ChalkBagsAndBuckets #NorthWalesClimbing
• •Throw it back to a classic vibe with our Retro Rider Chalk Bag! 🤘 Lovingly handmade by our team of climbers in North Wales, this bag isn't just about looking cool (though it totally does!). It’s built for performance with a comfy fleece lining, a secure drawcord closure, and an eco-conscious fabric that’s as tough as your next project. Get ready to chalk up in style! Dimensions: [...] Materials: [...]
• •Hey #TeamBlockhuette! 👋 We've been absolutely stoked seeing all your climbing adventures featuring our gear! From epic sends in the Peaks to sunny sessions in Font, you guys rock! Keep tagging us @blockhuette – we love sharing the community stoke. This month, we're also giving a shoutout to our local North Wales crags. Want to know our faves? Check out our new blog post! [Link to Blog] Happy Climbing!
• •(Video of hands sewing a chalk bag) Stitching up some Friday fun! 🧵 Each Blockhütte bag is handmade with care (and a lot of chalky love!) right here in our North Wales workshop. Want a custom design? DM us! ✨ #Handmade #Climbing #Blockhuette #BehindTheScenes #Craftsmanship