Brand Tone

expert, informative, and empathetic

Brand Values

• •Expertise & Authority: The brand is built on Rebecca Rushton's 30 years of clinical experience as a podiatrist and her dedicated research into blister management.
• •Evidence-Based Solutions: A strong emphasis is placed on scientific understanding of blister formation and prevention.
• •Empowerment & Education: The brand aims to equip individuals with the knowledge and tools to manage their blisters effectively.
• •Practicality & Effectiveness: The focus is on providing real-world solutions that work, often referencing specific products and techniques.
• •Authenticity & Transparency: The information shared is presented as factual, impartial, and based on extensive experience and research. Rebecca openly shares her own struggles with blisters, fostering a connection with the audience.

Best Practices

• •Prioritize Education Over Hard Selling: Focus on providing valuable, in-depth information that empowers the reader. Product mentions should feel like natural solutions to the problems discussed.
• •Maintain a Voice of Authority and Credibility: Reference Rebecca Rushton's expertise and the scientific basis for the advice given.
• •Inject Empathy and Relatability: Acknowledge the pain and frustration blisters cause. Sharing personal anecdotes or understanding common struggles can build connection.
• •Use Clear, Precise, and Detailed Language: Avoid jargon where possible, or explain technical terms clearly. The goal is to make complex information accessible.
• •Be Consistent Across All Platforms: Ensure the same expert, informative, and empathetic tone is used on the website, social media, email newsletters, and any other communication channels.

Social Perception

highly credible and valuable resource

Copy Examples

• •Stop letting blisters dictate your limits. Our podiatrist-developed strategies, backed by science, can help you understand the *why* behind your blisters and the *how* to prevent them for good.
• •Tired of quick fixes that don't last? Dive deep into the mechanics of blister formation with expert guidance. Learn how to choose the right prevention for *your* specific needs and finally enjoy pain-free activity.
• •As a fellow blister-sufferer and a podiatrist with 30 years of experience, I know the frustration. That's why Blister Prevention offers more than just products; we provide the knowledge and support you need to conquer blisters.
• •Don't let another adventure be ruined by painful blisters. Explore our comprehensive resources – from detailed articles to how-to videos – and discover the path to happy, healthy feet.
• •Understanding shear, friction, and pressure is the first step to effective blister prevention. Let us guide you through the science, so you can make informed choices for lasting relief.