Brand Tone

Aspirational and Empowering

Brand Values

• •Confidence
• •Femininity
• •Affordable Style
• •Self-Expression

Best Practices

• •Lead with Emotion, Support with Features: Always start with the feeling the product evokes (e.g., "Feel bold and beautiful"). Then, mention the features that deliver this feeling (e.g., "thanks to its flowing silhouette and soft satin fabric"). This aligns with an aspirational tone.
• •Use Empowering Verbs: Employ active, powerful verbs that inspire confidence. Words like "unleash," "elevate," "define," "celebrate," and "transform" are more effective than passive descriptions.
• •Create a "Brand Lexicon": Develop a list of on-brand words and phrases (e.g., "effortless chic," "radiant," "dreamy," "spotlight") and a list of words to avoid (e.g., "cheap," "basic," "sale-sy"). Share this with anyone creating content.
• •Speak Like a Friend, Not a Corporation: Use a conversational, warm, and approachable style. Ask questions in captions ("What color should we launch next?"), use emojis appropriately, and keep sentences clear and direct.
• •Adapt the Tone to the Platform: While the core brand voice (empowering, feminine) remains the same, the tone should adapt. Be more polished and aspirational on Instagram, more direct and benefit-driven in email, and more casual and authentic on TikTok.

Social Perception

The public perception of Blissshe is extremely divided. A segment of customers, particularly on TikTok, perceives the brand as a source of affordable, stylish, and good-quality clothing for the price. However, a substantial volume of online feedback labels the brand as questionable or an outright scam, citing issues like non-delivery, poor quality, and non-existent customer service. This has led to a very low trust score on scam analysis sites and numerous negative reviews.

Copy Examples

• •Dress for the life you want. Effortless styles, designed for your main character moment.
• •That 'wow' moment, now in a dress. ✨ Our new Seraphina Maxi isn't just a piece of clothing; it's a feeling. Ready to turn heads? Tap to shop.
• •Your weekend outfit just dropped.
• •Stop the scroll. Find the perfect dress that feels like it was made for you. From brunch with friends to unforgettable date nights, our new arrivals bring the confidence. Shop Blissshe and get 20% off your first order!
• •From 0 to 100 with one outfit change. This dress is my new obsession! #Blissshe #GRWM #OOTD #confidenceboost