Brand Tone

Uplifting and Inspirational, Authentic and Honest, Energetic and Playful, Socially Conscious, Resilient

Brand Values

• •Authenticity & Honesty
• •Resilience & Perseverance
• •Connection & Community
• •Positivity & Hope
• •Personal Growth & Self-Belief
• •Creative Evolution
• •Gratitude & Remembering Moments

Best Practices

• •Speak from the Heart: Embrace honesty and vulnerability. Share genuine stories and emotions that resonate with themes of struggle, growth, and triumph.
• •Focus on "We," Not Just "Us": Cultivate a sense of community. Address the "Flight Crew" directly, involve them, and make them feel part of the journey.
• •Infuse Positivity and Hope: Even when tackling serious subjects, aim to leave the audience with an uplifting or empowering message. Highlight resilience and the possibility of overcoming challenges.
• •Maintain an Energetic Vibe (where appropriate): Reflect the energy of their live shows and upbeat tracks in promotional copy, using active language and an enthusiastic tone, especially for tours and new, energetic music.
• •Stay True to Your Roots While Embracing Growth: Acknowledge the band's history and evolution. Balance nostalgia with the excitement of new creative directions, showing a journey that fans can relate to.

Social Perception

Pioneers & Icons, Relatable Storytellers, Energetic Performers, Inspirational Figures, Evolving Artists

Copy Examples

• •Rep the journey. Wear the vibe. Our latest drop isn't just merch, it's a piece of the story we share. Crafted for the Flight Crew, built on resilience and good times. Find your fit and fly with us. #BlissnEso #FlightCrewAwakening
• •Stripped back. Real talk. Our new [album/single] '[Track Title]' dives deep into the highs, the lows, and the lessons learned. This one's for anyone finding their way, looking for that lighthouse. Listen now and let the sound guide you. #BlissnEsoMusic #TheMoon #Realness
• •The wait is OVER! We're bringing the energy, the anthems, and a whole new universe of sound to your city. The 'Party On The Moon Tour' is blasting off! Grab your tickets, rally your crew, and let's make some memories that will echo through time. Who’s ready to orbit with us? #BnETour #LiveMusic #GoodVibesOnly
• •Remember this? From backyards to stadiums, every step has been a journey with you, our incredible Flight Crew. So much has changed, but the core stays the same: music, connection, and a whole lotta heart. What's your favorite BnE memory? Share below! #TBT #BlissnEsoHistory #Gratitude
• •Times get tough, the world feels heavy. But even in the darkest sky, there are stars. Our music has always been about finding that light, that strength within. Keep pushing, keep believing. We're in this together. #YouAreNotAlone #Hope #Resilience #BnECares