Brand Tone

Friendly, Approachable, Fun, Indulgent, Enthusiastic, Passionate, and Community-Oriented

Brand Values

• •Quality and Safety
• •Customer Satisfaction & Joy
• •Innovation and Variety
• •Accessibility
• •Local Support & Community Engagement
• •Entrepreneurial Spirit

Best Practices

• •Embrace Enthusiasm: Use positive and upbeat language. Words like "delicious," "irresistible," "joy," "sweet," and "perfect treat" align with their indulgent nature.
• •Keep it Conversational and Relatable: Write as if you're talking to a friend. Use contractions, ask questions, and incorporate emojis where appropriate to maintain a friendly and approachable feel.
• •Highlight the "Safe-to-Eat Raw" Benefit: Consistently remind customers of this key differentiator, as it addresses a common desire and potential concern.
• •Showcase Variety and Newness: Regularly feature different flavours, seasonal specials, and any new product developments to keep the content fresh and exciting, reflecting their innovative value.
• •Incorporate a Sense of Fun and Indulgence: Use playful language and imagery that evokes the joy and satisfaction of enjoying a special treat. Focus on the experience of "Bliss."

Social Perception

Positive Customer Experiences, Fun and Tasty Treat, Supportive of Local Business, Responsive and Engaging, and Innovative

Copy Examples

• •Skip the baking, grab the Bliss! 🥄 Your favourite cookie dough flavours, ready to devour straight from the jar. What's your go-to scoop of happiness?
• •Movie night just got a whole lot sweeter! 🎬 Bliss Dough + your couch = the perfect recipe for a cozy night in. Tag your ultimate movie buddy!
• •Warning: May cause extreme happiness and an uncontrollable urge to share (or not!). 😉 Our edible cookie dough is made for those moments when you just need a little Bliss. #TreatYourself
• •From classic Chocolate Chip to adventurous seasonal specials, there's a Bliss Dough flavour for every craving! ✨ Explore the deliciousness and find your new obsession.
• •Life's too short for boring desserts! 🎉 Dive into a jar of Bliss Dough and add a spoonful of fun to your day. Safe to eat, impossible to resist!