Brand Tone

Aspirational, Stylish, Modern, Playful, and Creative

Brand Values

• •Aesthetic & Design-Forward
• •Quality & Uniqueness
• •Joy & Self-Expression
• •Customer-Centricity

Best Practices

• •Lead with the "Why": Focus copy on the feeling or aesthetic a product creates rather than just its physical features. The benefit is the elevated style and joy it brings to a space.
• •Use Aspirational and Evocative Language: Employ words like "elevate," "transform," "curated," "discover," and "illuminate" to inspire customers and reinforce the brand's premium but accessible positioning.
• •Adapt Playfulness to the Platform: Maintain the aspirational tone on the website and Instagram, but lean into the playful, witty, and trend-driven voice for TikTok and Instagram Reels.
• •Write Visually: Since the products are highly aesthetic, the copy should complement the visuals. Use descriptive words that help the customer imagine the product in their own home.
• •Maintain a Helpful and Confident Voice: In all customer-facing communication, the tone should be clear, confident, and helpful. This builds trust and assures customers that behind the stylish products is a reliable company.

Social Perception

BLISOME is perceived as a trendy and desirable online boutique for home decor, associated positively with unique and stylish products. It is seen as trustworthy due to its professional online presence and reliable policies, appealing to a design-conscious niche looking for distinctive statement pieces.

Copy Examples

• •Art or a lamp? Why not both? ✨ Let your decor take flight. Our Mache Perch Bird Lamp isn't just a light source; it's a conversation starter. Meticulously designed to add a touch of elegance and whimsy to any corner. Elevate your space at the link in bio.
• •Just In: The Curated Spaces Collection. Hand-picked decor designed to bring modern harmony and a creative touch to your home. Shop now and find your new favorite piece.
• •Psst... Your future favorite lamp is in here. 👀
• •My desk went from this... to THIS. Don't slip up on your decor game. 😉🍌 #blisome #desksetup #wfh #homedecor #uniquelamp #coolfinds
• •Tired of Boring Decor? Your home is your story. Don't settle for the same-same. BLISOME offers a curated collection of unique lamps, artistic vases, and decor that tells your story, your way. With free US shipping, it's never been easier to elevate your space. Shop The Trends