Brand Tone

approachable, knowledgeable, and aspirational

Brand Values

• •Simplicity and Accessibility
• •Quality and Authenticity
• •Sustainability
• •Modern Lifestyle Integration
• •Customer Connection

Best Practices

• •Lead with the "Why," Not Just the "What": Instead of just describing the tea type, start with the experience it offers. Use the "Bold, Medium, Mild" framework as the primary way to introduce a product.
• •Educate, Don't Intimidate: Share knowledge about tea origins, flavor profiles, and brewing techniques in an accessible, conversational way. Treat your customer like an intelligent friend who is curious to learn more.
• •Use Aspirational and Sensory Language: Appeal to the customer's lifestyle and senses. Use descriptive words that evoke flavor, aroma, and feeling (e.g., "rejuvenating," "comforts," "bracing").
• •Maintain a Personal Touch: Occasionally refer to the founder's story and expertise. This builds authenticity and trust.
• •Be Consistent Across All Channels: Ensure the approachable, knowledgeable, and aspirational tone is reflected everywhere, from the website and packaging to social media captions and customer service interactions. This creates a cohesive brand experience.

Social Perception

Customers and reviewers perceive Blink Tea as a high-quality, premium brand that delivers on its promises of flavor and aroma. The unique categorization system is well-received, as it simplifies the selection process for those who may not be tea connoisseurs. The brand is seen as a trustworthy source for authentic and flavorful teas. The founder adds a personal and expert touch, elevating its perception.

Copy Examples

• •Find your afternoon zen. Our Organic Sakura Rose green tea is a delicate dance of jasmine, rose, and cherry. It's the perfect 'Medium' brew to recenter your day without the jitters. What's your go-to afternoon pick-me-up? #BlinkTea #AfternoonTea #GreenTea
• •Your Day, Curated by Caffeine. Tired of guessing? We've simplified tea. Choose from Bold, Medium, or Mild to find the perfect tea for any moment. Shop now and transform your tea experience.
• •🔥 Boldly Go: Power Your Mornings with Cream of Earl Grey. Forget the morning grind. Our award-winning Cream of Earl Grey is the 'Bold' start your day deserves. Rich Sri Lankan black tea hand-blended with a hint of vanilla and bergamot creates a cup that's both powerful and smooth. Its the perfect fuel for your most demanding projects. Ready to upgrade your morning routine?
• •Love Coffee, but Need a Break from the Crash? We get it. That's why we created a line of 'Bold' teas that give you the energy you need without the sudden drop-off. Our Organic Assam Breakfast offers a rich, malty flavor that can stand up to milk and sugar, just like your favorite coffee. Make the switch and feel the sustained energy. #TeaForCoffeeLovers #BlinkTea #Bold
• •Log off and let go. Our Organic Chamomile Lemongrass is your 'Mild' invitation to unwind. This caffeine-free herbal blend brings together the calming essence of chamomile and the bright, citrusy notes of lemongrass for a soothing experience. It's the perfect way to end your day on a peaceful note. Sip, relax, and reset.