Brand Tone

Aspirational & Inspiring, Caring & Nurturing, Elegant & Stylish, Customer-centric & Supportive

Brand Values

• •Quality
• •Customer Satisfaction
• •Style & Elegance
• •Versatility & Variety
• •Functionality & Inspiration
• •Empowerment & Expression

Best Practices

• •Focus on Benefits & Emotion: Instead of just listing features, describe how the products enhance the customer's life, solve a problem, or make them feel (e.g., "radiate confidence," "simplify your journey," "transform your space").
• •Speak to Your Audience: Understand who the target customer is for each product category (e.g., new parents for baby products, style-conscious individuals for fashion) and tailor the aspirational and supportive language accordingly, while keeping the overarching brand tone.
• •Maintain Consistency: While adapting the tone to different product lines, ensure the core brand tone (aspirational, customer-centric, stylish) remains consistent.
• •Use Active Voice: Opt for active voice to convey confidence and clarity. (e.g., "Discover pieces that speak to you" instead of "Pieces that speak to you can be discovered.")
• •Incorporate Storytelling: Where appropriate, use storytelling to connect with customers emotionally. For example, describe the inspiration behind a design or the journey of a product from concept to creation.

Social Perception

A brand that is perceived as stylish, customer-focused, inspiring, and caring. It aims to empower customers and provide high-quality, versatile products.

Copy Examples

• •Email Subject Line (Women's Fashion): Own Your Expression: New Arrivals at Blinkgrove Are Here!
• •Explore Blinkgrove’s collection of baby essentials, thoughtfully selected for comfort, quality, and those precious early moments.
• •With quality you can trust and service that cares, discover pieces that speak to you.
• •Crafted with quality, designed to inspire.
• •Timeless designs, endless possibilities