Brand Tone

Confident and Bold, Aspirational and Empowering, Trendy and Fashion-Forward, Quality-Conscious and Trustworthy, Appreciative and Customer-Focused

Brand Values

• •Self-Expression and Individuality
• •Quality and Craftsmanship
• •Inspiration and Empowerment
• •Cultural Trendsetting
• •Customer Satisfaction

Best Practices

• •Embrace Confident Language: Use strong verbs and assertive phrasing. Avoid hesitant or overly passive language.
• •Focus on Empowerment: Craft messages that inspire self-expression and highlight the transformative power of the jewelry.
• •Stay Current and Relevant: Incorporate language and references that resonate with the urban, fashion-conscious audience and hip-hop culture.
• •Highlight Quality and Craftsmanship: Subtly weave in details about materials and the care taken in creating each piece to build trust.
• •Maintain a Positive and Appreciative Voice: Even in addressing issues, maintain a respectful and solution-oriented tone. Show gratitude to the community.

Social Perception

Generally positive customer experiences with appreciation for quality, craftsmanship, shine, unique designs, and masculine appeal. Some concerns exist regarding quality control, origin of materials, and customer service resolution.

Copy Examples

• •Unleash Your Inner Fire. Our latest collection is crafted to make you seen, heard, and remembered. #DareToShine
• •More Than Jewelry. It's A Statement. Discover pieces that speak your language. BlingProud: Find Your Best Self.
• •Crafted for the Bold. Engineered for Brilliance. Experience the pinnacle of urban luxury. #BlingProud
• •From the Heart of LA to Your Collection. Inspired by the streets, perfected for your shine. #UrbanMidLuxury
• •Quality You Can Feel. Style That Speaks Volumes. Elevate your game with BlingProud. #ShineResponsibly