Brand Tone

aspirational, flashy, confident, informal, direct

Brand Values

• •Affordability
• •Trend-Focus
• •Customer Service
• •Quality within its Niche

Best Practices

• •Embrace the Aspiration: Always use language that evokes confidence, success, and a high-end lifestyle. Words like 'epic,' 'legendary,' 'statement piece,' and 'baller' will resonate with the target audience.
• •Stay Visually Focused: The appeal of the product is its look. Use descriptive words that highlight the sparkle and shine, such as 'iced-out,' 'dazzling,' 'brilliant,' and 'high-impact.'
• •Keep it Real About the Product: Maintain trust by being upfront that the jewelry is high-quality, gold-plated costume jewelry. This manages expectations and reinforces the value proposition of affordable luxury.
• •Connect with the Culture: Regularly reference hip hop culture, trends, and celebrity style. This shows that the brand is authentic and in tune with the world its customers admire.
• •Maintain a Confident and Direct Voice: Use strong, active verbs and a commanding tone. Address the customer directly and empower them to express their style boldly. Avoid passive or hesitant language.

Social Perception

A go-to source for affordable, hip hop-inspired 'bling', understood as quality costume jewelry, offering an accessible way to achieve an 'iced-out' look.

Copy Examples

• •Don't just enter the room, own it. Our new Fully Iced Out Cuban Chain is here to make a statement. Shine harder. Live bolder. #BlingKingStar #IcedOut #HipHopJewelry
• •Your favorite artist's style is now within reach. Get the millionaire look without the millionaire price tag. Shop BlingKingStar for the freshest chains and pendants. Link in bio to get your shine on.
• •Feel the weight of success. This Dazzling Prayer Hands Pendant, flooded with high-quality stones, is your new emblem of style and confidence. Hand-set by professional jewelers, it's crafted to make you shine bright every single day.
• •Rule Your Style. From bold chains to iced-out watches, BlingKingStar is your home for hip hop jewelry that gets you noticed. Fresh looks, unbeatable prices.
• •Hey [Customer Name], why blend in when you were born to stand out? We just dropped a new collection of the coldest pieces to keep your look on point. Click here to check out what's new and stay ahead of the trends.