Tono de Marca

Rebellious, politically conscious, empowering, bold, unapologetic, direct, educational, fun, sassy, and edgy.

Valores de Marca

• •Cultural Pride and Heritage
• •Social and Political Activism
• •Inclusivity and Empowerment
• •Authenticity

Mejores Prácticas

• •Embrace Bold and Direct Language: Use strong, active verbs and don't shy away from making political or social statements. The brand's power lies in its directness.
• •Educate and Empower: Use copywriting to not only sell a product but also to inform and educate the audience about the cultural and historical significance behind the designs. The "Decolonial Therapy" series is a prime example of this.
• •Center the Narrative on Identity and Heritage: Always tie the products back to the core mission of celebrating Afghan culture and empowering marginalized communities. Use storytelling to connect with the audience on a personal level.
• •Maintain an Inclusive and Intersectional Voice: Ensure that the language used is inclusive of all genders, sexualities, races, and backgrounds. The brand is for the "global proletariat," and the copy should reflect that.
• •Inject Personality and Attitude: While the topics can be serious, the brand also has a "sassy" and "fun" side. Use humor and wit where appropriate to keep the tone engaging and relatable. The name "Blingistan" itself is a playful combination of "bling" and "-istan".

Percepción Social

Customers feel seen and empowered, appreciating the high quality and impactful statements. Media and collaborators view Blingistan as a powerful platform challenging narratives and making political statements through fashion, recognized for community-building and education. The brand is also seen as a voice for the Afghan diaspora, connecting them to heritage and expressing complex identities.

Ejemplos de Copy

• •Wear your heart on your sleeve, and your homeland on your ears. Our Watan Heart Hoops are more than just jewelry; they're a statement of love, resilience, and connection to Afghanistan. For the diaspora who carry home in their hearts, no matter where they are. #Blingistan #AfghanPride #Watan
• •A not-so-subtle nod to a necessary sentiment. This guillotine necklace is for the revolutionaries, the history buffs, and for those who believe in speaking truth to power. Let them know you're not here for crumbs. Vive la résistance! #Blingistan #RevolutionaryJewelry #EatTheRich
• •Jewelry that speaks louder than words. Blingistan is for the unapologetic, the politically conscious, and the culturally proud. Explore our new collection and find the piece that tells your story. #Blingistan #StatementJewelry #WearYourValues
• •Subject: This isn't just bling. It's a statement. At Blingistan, we create pieces for the marginalized and the proud. From celebrating your immigrant roots to smashing the patriarchy, our jewelry is a conversation starter. Find the piece that represents you. #Blingistan #PowerInJewelry
• •Tired of fashion that says nothing? Blingistan is a brand with a message. Founded by a queer Afghan artist, we're dedicated to creating politically conscious, culturally rich jewelry and apparel. A portion of all profits supports mutual aid funds. Shop with purpose. #Blingistan #FashionWithAMessage #SocialJustice