Brand Tone

supportive, empathetic, and professional

Brand Values

• •Empowerment: Enabling users to engage with the process of weight monitoring in a way that minimizes anxiety and shifts focus from the number to overall health and recovery progress.
• •Privacy & Discretion: The core function of the numberless scale and code system underscores a commitment to user privacy.
• •Support for Recovery: The brand explicitly markets its products as tools to aid in eating disorder recovery, showing a dedication to this specific health niche.
• •Accessibility & Simplicity: Blind Weight highlights the ease of use of its scale and app, and positions itself as an affordable option, aiming to reduce barriers to access.
• •Health Beyond Numbers: Promoting a holistic view of health where a number on a scale is not the sole determinant of progress or well-being.
• •Collaboration with Professionals: Encouraging use by dietitians, clinicians, and treatment teams, and offering features that facilitate this collaboration.

Best Practices

• •Emphasize Empathy and Understanding: Always approach the topic with sensitivity, acknowledging the user's potential struggles and feelings around weight and weigh-ins. Use language that conveys compassion.
• •Focus on Empowerment and Agency: Frame the product as a tool that gives control back to the user, allowing them to participate in their health monitoring in a way that feels safe and supportive.
• •Maintain Professionalism and Trustworthiness: While empathetic, ensure the tone is also professional, especially when addressing healthcare providers. Highlight the practical benefits and reliability of the product for clinical use.
• •Prioritize Clarity and Simplicity: Avoid jargon or overly complex language. The product itself is about simplicity, and the communication should reflect that, making information easy to understand and accessible.
• •Be Consistently Non-Triggering: Scrutinize all copy for words or phrases that could inadvertently cause distress. Focus on positive outcomes like "well-being," "progress," and "support" rather than on weight itself as a standalone metric.

Social Perception

generally perceived positively within its target niche. Healthcare professionals in fields like dietetics discuss it as a viable and often more affordable tool for blind weigh-ins, which are recognized as a helpful practice in eating disorder treatment. Users who need such a device would likely perceive it as a thoughtful innovation that addresses a significant pain point – the anxiety and potential trigger of traditional scales. The brand seems to be viewed as a specialized solution provider focused on a sensitive health concern. The simplicity of the product (not necessarily requiring app or portal use for the patient) is also a point of positive distinction.

Copy Examples

• •Headline: Focus on Your Journey, Not the Number. Body: The Blind Weight™ scale empowers you to track your progress without the anxiety of a numerical display. Share your unique code with your provider and embrace a more supportive weigh-in experience. Your well-being is more than a number. Call to Action: Learn More About Stress-Free Weigh-Ins.
• •Headline: A Gentler Path to Understanding Your Health. Body: For those in recovery, traditional scales can be a roadblock. Blind Weight™ offers a numberless solution, helping to reduce weight-related stress and keep the focus on your overall progress. Simple, discreet, and supportive. Call to Action: Discover Blind Weight™.
• •Headline: Supporting Recovery, One Blind Weigh-In at a Time. Body: We designed Blind Weight™ with a singular purpose: to provide a less triggering way to monitor weight during eating disorder recovery. Our easy-to-use, affordable scale and app help you and your care team work together seamlessly. Call to Action: For Patients | For Providers.
• •Headline: Reclaim Your Weigh-In Experience. Body: The number on the scale doesn't define you or your recovery. Blind Weight™ gives you the tool to engage with weigh-ins on your terms – privately and without the numbers. Take a step towards a more empowered approach to your health. Call to Action: Explore Our Numberless Scale.
• •Headline: Simplicity and Support in Your Hands. Body: No complicated setups, no anxiety-inducing numbers. Just a simple code to share. The Blind Weight™ scale and optional app are designed to be accessible, affordable, and a supportive partner in your journey to well-being. Call to Action: See How It Works.