Brand Tone

Inspirational & Purpose-Driven, Artisanal & Quality-Focused, Friendly & Community-Oriented, Creative & Playful, Authentic & Transparent

Brand Values

• •Resilience & Positivity
• •Quality & Craftsmanship
• •Community Support
• •Simplicity & Purity
• •Innovation & Joy

Best Practices

• •Lead with the "Why": Always weave in the inspirational origin story and the mission to support the visually impaired community. This is a core differentiator and builds emotional connection. Use phrases like "turning a negative into a positive" or "visualize a bigger picture."
• •Highlight Quality & Craftsmanship: Use descriptive words that emphasize the artisanal nature: "small-batch," "handcrafted," "stone-ground," "unique texture," "whole ingredients," "no artificial preservatives/flavors." This reinforces the premium quality.
• •Embrace Creative & Playful Language for Flavors: Don't be afraid to use fun, evocative, and slightly "irreverent" language when describing the unique flavor combinations, reflecting the joy and innovation behind them.
• •Maintain a Warm, Authentic, and Community-Focused Voice: Write as if you're talking to a friend or a valued member of your community. Share updates genuinely, invite interaction, and highlight local connections where appropriate.
• •Be Transparent and Trustworthy: Clearly communicate about ingredients, the production process (e.g., "no 'junk' fillers"), and the brand's values. If there are changes (like new ownership), address them openly while reassuring customers about continued commitment to quality and mission.

Social Perception

Admired for its Mission, Trusted for Quality & Taste, Seen as a Small, Passionate Business, Associated with Health & Wellness

Copy Examples

• •Headline: More Than Just Nut Butter. It's a Vision. Body: Born from a challenge, crafted with passion. Blind Spot Nutbutters isn't just about incredibly delicious, small-batch nut butters. It's about seeing the bigger picture – one where unique flavors meet quality ingredients, and every jar supports research for retinal conditions. Taste the difference, support the vision. Call to Action: Discover Our Flavors & Our Story.
• •Headline: Seriously Playful Flavors. Seriously Good Ingredients. Body: Who says healthy can't be a party for your taste buds? From Cinnamon Roll to Thai Peanut, we're whipping up artisan nut butters that are as creative as they are clean. No artificial anything, just pure, stone-ground goodness. Call to Action: Grab a Spoon & Get Creative!
• •Headline: The Sweetest Way to Give Back. Body: Every spoonful of our handcrafted nut butter does more than just delight. It contributes to a brighter future for those with visual impairments. Indulge in unique tastes made with love, knowing you're part of something bigger. Call to Action: Shop Now and Make an Impact.
• •Headline: Not Your Average PB&J Filler. Body: Elevate your snack game with Blind Spot Nutbutters. Our unique texture and bold, natural flavors – from savory to sweet – are made for a Ctrue nut butter enthusiast. Crafted in small batches with ingredients you can trust, because life’s too short for boring butter. Call to Action: Find Your New Favorite Spread.
• •Headline: From Our Kitchen to Yours, With Purpose. Body: We started Blind Spot Nutbutters with a clear purpose: to create exceptional nut butters while supporting the visually impaired community. Our new owner, Tara, shares this vision, ensuring every jar is packed with flavor, quality, and heart. Call to Action: Join Our Journey. Taste the Passion.