Brand Tone

Aspirational yet Accessible; Playful and Trendy; Confident and Empowering; Localized and Culturally-Aware

Brand Values

• •Affordable Luxury
• •Inclusivity and Individuality
• •Customer-Centricity
• •Quality and Efficacy

Best Practices

• •Embrace "Hinglish": Continue to strategically integrate Hindi phrases in promotions (like the "फ्री डिलीवरी" banner). This builds a strong connection with the target audience and makes the brand feel authentic and relatable.
• •Lead with the Value Proposition: Always connect glamour with affordability. Use phrases like "Luxury you can afford," "High-impact color, not high prices," and "Everyday indulgence" to consistently reinforce the brand's core mission of "cost-effective luxury."
• •Focus on Performance and Efficacy: Modern consumers demand results. Highlight tangible benefits in every description—use words like "transfer-proof," "smudge-proof," "long-lasting," "lightweight," and "single-swipe color" to build trust and convey quality.
• •Encourage and Showcase Reviews: Actively solicit customer reviews through post-purchase emails and social media campaigns. Featuring user-generated content and testimonials on the website and social channels will build social proof and transition the brand's perception from being brand-defined to customer-approved.
• •Maintain the Playful, Confident Voice: Keep the tone energetic and fun. Use creative product names, emojis, and enthusiastic language across all platforms—from product descriptions to social media captions—to ensure the brand personality remains consistent, youthful, and engaging.

Social Perception

Perceived as a vibrant, modern, and budget-friendly beauty option targeted at the Indian consumer. Its focus on product efficacy and trendy product offerings positions it as a practical and stylish choice for everyday glamour and special occasions.

Copy Examples

• •✨ Shine like the star you are! ✨ Our BLIING GLOW STICK is your secret to instant radiance. This creamy, mistake-proof formula glides on for a glow that lasts all day. Get that festive-ready look, effortlessly. Tap to shop and get your glow on! #BliingCosmetic #GlowUp #AffordableLuxury #IndianBeauty
• •Your Daily Dose of Glam. High-performance makeup, prices you'll love. Welcome to the new era of beauty. [Shop Now]
• •Psst... Your new favorite lipstick is inside (and it's transfer-proof!)
• •Headline: Tired of Re-Applying? Bliing is Here! Body: From long-lasting kajal that won't smudge to vibrant matte lipsticks that stay put, BliingCosmetic is made for your busy life. Experience luxury that’s both beautiful and affordable. Shop the collection and enjoy free shipping on orders over Rs. 600!
• •Keep all eyes on you—for all the right reasons. Our 'Nazar No More' kajal delivers intense, jet-black color in a single, effortless stroke. Enriched with nourishing ingredients, the creamy formula glides on smoothly for bold definition that lasts from your morning meeting to your evening out. Smudge-proof, waterproof, and absolutely essential. Add this icon to your kit today.