Brand Tone

Elegant & Sophisticated, Informative & Appreciative, Personal & Heartfelt, Trustworthy & Quality-Focused

Brand Values

• •Craftsmanship
• •Quality
• •Individuality & Personal Expression
• •Timelessness
• •Customer Connection
• •Passion

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining key elements of your brand tone (e.g., vocabulary to use/avoid, sentence structure preferences, level of formality). Share this with anyone creating content.
• •Focus on "Elegant Simplicity": Use clear, concise language that conveys sophistication without being overly verbose or pretentious. Let the quality of the jewelry and the emotional connection be central.
• •Emphasize Craftsmanship and Quality: Consistently weave in terms like "handcrafted," "fine materials," "expertly designed," and "heirloom quality" to reinforce these core values.
• •Tell Stories, Not Just Specs: While details are important, frame them within a narrative. How does this piece make someone feel? What moment can it commemorate? Connect with the "personal expression" value.
• •Maintain Consistency Across All Channels: Ensure that the tone used on the website, in emails, on social media (once active and curated), and in any customer service interactions is harmonious and reflects the established elegant, personal, and trustworthy voice. Audit content regularly.

Social Perception

Customers who have purchased likely perceive the brand based on product quality, the purchasing experience, and customer service. Online browsers who visit the website or Pinterest page would likely perceive the brand as offering elegant, classic, and potentially high-quality jewelry. The lack of a strong, easily identifiable, and active presence on major platforms like Twitter, and potentially Instagram/Facebook (if unlinked), means the brand has less control over shaping a wider public perception and is missing opportunities for broader engagement and feedback. The suspended Twitter account could potentially create a negative or confusing impression for those who encounter it.

Copy Examples

• •Adorn your neckline with a whisper of timeless elegance. Our handcrafted [Material, e.g., 18k Gold] [Product Name, e.g., Solitaire Diamond] Necklace is more than an accessory; it's a personal statement, designed to be cherished for a lifetime. Discover the art of understated luxury.
• •Crafted with passion, designed for you. ✨ This bespoke [Gemstone] ring tells a unique story – a celebration of individuality, brought to life with the finest materials. What story will your BLG Jewelry piece tell? #BLGJewelry #CustomMade #FineJewelry #HeirloomQuality #PersonalExpression
• •Introducing the [Collection Name] Collection: Where Timeless Design Meets Modern Grace.
• •At BLG Jewelry, we believe that every piece of jewelry should be as unique as the person who wears it. As a family-owned business, we pour our passion for craftsmanship and quality into every handcrafted design, creating timeless treasures that celebrate your individual journey.
• •Find Your Signature Sparkle. Explore our collection of handcrafted jewelry and enjoy complimentary shipping on your first order. BLG Jewelry – Elegance. Individuality. Forever.