Brand Tone

Welcoming and Friendly, Relaxed and Unpretentious, Appreciative (of food and location), Community-Oriented

Brand Values

• •Quality Food and Drinks
• •Good Atmosphere/Experience (Hyggelig)
• •Hospitality
• •Location and Ambiance
• •Social Connection

Best Practices

• •Embrace Hyggelig: Consistently use warm, friendly, and inviting language. Focus on comfort, enjoyment, and creating a welcoming space.
• •Highlight the Location: Always tie back to the unique selling proposition of the seaside setting at Tollerodden. Use descriptive words that evoke the sights, sounds, and feelings of being by the water.
• •Focus on Freshness and Flavor: When describing food and drinks, emphasize quality ingredients, taste, and the joy of eating. Use appetizing adjectives.
• •Encourage Connection: Frame BØLGENE as a place for shared experiences – with friends, family, or for special occasions. Use inclusive language.
• •Be Authentic and Approachable: Avoid overly formal or corporate language. Keep the tone genuine, relatable, and reflective of a relaxed dining experience. Use emojis appropriately on social media to enhance warmth.

Social Perception

Positive. Known for its Setting. Reliable Choice for Good Food and a Nice Outing. Associated with Larvik Life.

Copy Examples

• •Instagram Post (Image: Sun-drenched outdoor seating with food): Soak up the Larvik sun with us! ☀️🌊 Good food, great company, and the best views in Tollerodden. What more could you ask for? #BølgeneLarvik #SummerVibes #SeasideDining #Matglede
• •Facebook Event Promotion (e.g., for a seasonal menu): Taste the season at BØLGENE! Our new [Season] menu is here, crafted with the freshest local ingredients. Gather your loved ones and make some delicious memories by the sea. Book your table today! #BølgeneTollerodden #SeasonalMenu #LarvikEats #RestaurantLarvik
• •Website Banner Text: BØLGENE: Your seaside escape in Larvik. Delicious food, a warm welcome, and views that make every meal special. Velkommen!
• •Local Ad Snippet: Looking for the perfect spot in Larvik? BØLGENE at Tollerodden offers stunning sea views, fantastic food, and a truly 'hyggelig' atmosphere. Join us!
• •Reply to a Positive Customer Review: Thank you so much for your kind words! We're thrilled you enjoyed the [mention specific dish/aspect if possible] and our beautiful spot by the fjord. We look forward to welcoming you back to BØLGENE soon! 😊