Brand Tone

Faith-Centered and Devotional, Passionate and Enthusiastic, Encouraging and Supportive, Purpose-Driven and Sincere, Accessible and Helpful

Brand Values

• •Gospel Centrality
• •Mission and Evangelism
• •Quality and Excellence
• •Accessibility
• •Service and Generosity
• •Heritage and Dedication
• •Community

Best Practices

• •Always Revolve Around the Mission: Every piece of copy should, directly or indirectly, tie back to the core mission of helping people nurture their passion for God through Christ-centered resources.
• •Use Faith-Affirming Language: Incorporate terms and concepts that resonate with an evangelical Christian audience (e.g., "Gospel," "grace," "faith," "spiritual growth," "Biblical truth") naturally and sincerely.
• •Maintain an Encouraging and Hopeful Voice: Content should aim to inspire, uplift, and provide a sense of hope and support, even when discussing challenging topics.
• •Be Authentic and Passionate: Let genuine enthusiasm for the books and their potential impact shine through. Avoid overly corporate or sterile language.
• •Prioritize Clarity and Helpfulness: Ensure that information about books, resources, and how to access them is clear, straightforward, and helpful to the user, reflecting a servant-hearted approach.

Social Perception

Highly Trusted within its Niche, Positive Customer Experience, Mission-Oriented, Innovative and Adaptive, Community Builder

Copy Examples

• •Dive deeper into the Word and strengthen your understanding. Our latest release, [Book Title], offers profound insights to help you navigate life's questions with unwavering faith. Explore today and enrich your spiritual journey.
• •Share the joy of God's love with your little ones! '[Book Title]' is beautifully illustrated and lovingly written to introduce timeless biblical truths in a way children will cherish. Perfect for bedtime stories and growing hearts.
• •Life is busy, but your connection with God doesn't have to wait. With BLF Audio and our BLF Books app, immerse yourself in inspiring Christian literature wherever you are – on your commute, during your workout, or as you unwind. Nourish your spirit, on your schedule.
• •Fuel your passion for God! For a limited time, discover a wide selection of life-changing books at special prices. Whether you're seeking guidance, encouragement, or knowledge, find your next spiritual companion at BLFStore.
• •What book has profoundly impacted your faith journey? Share your recommendations in the comments below! Let's build each other up and discover new treasures together. #BLFStore #ChristianReads #FaithCommunity