Brand Tone

Authentic & Traditional, Quality-Conscious, Regionally Proud, Approachable & Appetizing, Responsible, Modernizing

Brand Values

• •Tradition & Heritage
• •Quality
• •Regionality
• •Customer Satisfaction
• •Animal Welfare & Sustainability
• •Fairness
• •Innovation

Best Practices

• •Develop a Brand Voice Chart: Create a simple chart outlining core values, the corresponding tone (e.g., Value: Tradition -> Tone: Respectful, Storytelling; Value: Quality -> Tone: Confident, Detailed), words to use, and words to avoid.
• •Prioritize Authenticity: Always ground the copy in the real stories and practices of Bley – its family history, regional roots, and specific quality measures like the "Moorschwein" initiative.
• •Emphasize Sensory Language: When describing food, use words that evoke taste, aroma, and texture to make the products more appealing (e.g., "hearty," "savory," "tender," "smoked to perfection").
• •Maintain Regional Connection: Consistently reference "Ammerland," "Northern German," and local traditions where appropriate to reinforce the brand's strong regional identity.
• •Balance Tradition with Modern Relevance: While highlighting heritage, ensure the language is accessible and engaging for contemporary audiences. Showcase innovations like vegan options or partnerships (e.g., Wacken) to demonstrate the brand is evolving.

Social Perception

Positive for Quality and Taste, Trusted & Established, Regionally Significant, Ethically Minded (Increasingly), Solid Employer

Copy Examples

• •Social Media Post (Instagram/Facebook): Taste the heart of Ammerland. ❤️ Our traditional Mettwurst, crafted with generations of passion and the finest local ingredients. Perfect for your Brotzeit! #BleyBesteWurst #AmmerländerTradition #SupportLocal #MeatLovers #QualityMeats
• •Website Headline (About Us page): Generations of Craftsmanship, A Future of Flavor: Discover the Bley Standard.
• •Product Description (Moorschwein): Experience the difference with Bley Moorschwein. Raised with care on regional farms, our Duroc pigs enjoy humane conditions and GMO-free feed. It's not just better for them, it's a taste you can trust. #Moorschwein #EthicalEating #SustainableFarming #BleyQuality
• •Short Ad Copy (Online Banner): Bley: Simply the Best Sausage. Tradition You Can Taste. Since 1900.
• •Email Newsletter Snippet (Seasonal Promotion): Warm up with genuine Ammerländer Pinkel! As the days grow colder, rediscover a Northern German classic, made to our family's time-honored recipe. Perfect with Grünkohl for an authentic taste of home. Order yours today and savor the tradition! #WinterWarmers #RegionalSpecialty #BleyWurst