Brand Tone

Inspiring, Solution-Oriented, Approachable, Confident, Practical and Reassuring

Brand Values

• •Innovation & Pioneering Spirit
• •Ease & Convenience
• •Style & Aesthetics
• •Customer Empowerment & Satisfaction
• •Quality & Durability
• •Accessibility & Affordability
• •Transparency
• •Customization

Best Practices

• •Emphasize Ease and Simplicity: Always highlight how quick, easy, and mess-free the application process is. Use words like "instant," "minutes," "effortless," "simply peel and stick."
• •Be Solution-Oriented and Empowering: Frame products as solutions to common decor problems (e.g., outdated tiles, rental restrictions, budget limitations). Show customers they *can* achieve a stylish home easily.
• •Maintain an Inspirational and Positive Voice: Use uplifting language that encourages creativity and the joy of personalizing a space. Focus on the "transformation" and "story" of their home.
• •Showcase Credibility through Pioneering and Quality: Subtly weave in the brand's history as an innovator ("inventor of Peel & Stick Tile") and consistently mention product quality (premium vinyl, durable, water-resistant).
• •Keep it Approachable and Customer-Centric: Use "you" and "your" frequently. Incorporate customer testimonials or user-generated content language. Highlight accessibility to the founders or customer support for a personal touch.

Social Perception

Positive, Innovative Problem-Solver, Good Quality for Price, Reliable for Renters

Copy Examples

• •Tired of Drab Tiles? Your Dream Makeover is Just a Peel Away! Reimagine your kitchen, bathroom, or any space in minutes with Bleucoin's stunning, easy-to-apply tile decals. No mess, no stress, just beautiful, durable style that tells *your* story. Explore our designs and start your transformation today!
• •Renting? Say Goodbye to Boring Walls & Hello to Bleucoin! Love your space but not the landlord's taste? Our renter-friendly peel & stick tiles and wallpapers are your secret weapon! Add personality, protect surfaces, and remove them easily when it's time to move. Style, simplified.
• •From "Ugh" to "Wow!" – Discover the Bleucoin Magic. Join over 100,000 happy customers who've transformed their homes with our pioneering peel & stick decor. Easy to install, a dream to look at, and kind to your budget. What will you create?
• •Your Vision, Our Vinyl. Custom Designs for a Unique Home. At Bleucoin, we believe your home should be as unique as you are. That's why we offer custom sizes and designs for our peel & stick tiles and wallpapers. Dream it, and we'll help you create it!
• •Quality You Can Stick With. Style That Lasts. Don't just cover up – upgrade! Our premium, durable, and water-resistant tile decals are designed to last, bringing effortless elegance and practical solutions to your home decor. Invented for easy living.