Brand Tone

Passionate & Grateful, Craft-Oriented & Proud, Western & Trendy, Approachable & Engaging, Authentic & Down-to-Earth

Brand Values

• •Quality Craftsmanship
• •Customization & Personalization
• •Customer Connection
• •Passion for Leatherwork
• •Heritage & Lifestyle
• •American Made / Veteran Owned

Best Practices

• •Always Emphasize Craftsmanship and Quality: Use words like "handcrafted," "hand-tooled," "custom-made," "premium leather," and "quality" consistently in product descriptions, social media posts, and all communications.
• •Maintain an Authentic and Passionate Voice: Share your love for the craft. Phrases like "living the dream," "passion for leather," and expressing gratitude to customers reinforce authenticity. Let your personality (e.g., "husband and wife team") shine through where appropriate.
• •Visually and Textually Align with Western Lifestyle: Use imagery, hashtags (#WesternStyle, #CowgirlChic, #RodeoFashion), and language that resonates with the target audience who appreciate Western aesthetics and traditions.
• •Be Approachable and Engaging: Respond to comments and messages promptly and with a friendly, helpful tone. Encourage interaction by asking questions and inviting custom order ideas.
• •Show, Don't Just Tell: Utilize behind-the-scenes content, showcase the process (even glimpses), and highlight the details that make each piece unique. This reinforces the "handcrafted" value and connects customers to the creation process.

Social Perception

Highly Admired Craftsmanship, Desirable Products, Trend-Aware, Authentic & Relatable, Responsive

Copy Examples

• •✨ Fresh off the bench & ready to ride! ✨ This hand-tooled beauty, dripping in turquoise, was a dream to create. We pour our hearts into every stitch and carve because quality isn't just a word, it's our promise. What custom creation are you dreaming of? Let us know below! 👇 #BlessingCustomLeather #HandcraftedLeather #WesternStyle #CustomBelt #CowgirlChic #RodeoFashion
• •(Video showing hands working on leather, close-ups of tools, finished products) Just another day livin' the dream, one piece of leather at a time. So much love for this craft and for y'all who support our little shop! 🙏 What are we making for you next? 😉 #BlessingCustomLeather #LeatherCraft #Handmade #WesternLifestyle #ShopSmall #Craftsmanship
• •American Made. Veteran Owned. Crafted by Hand, Just for You. Discover the Blessing Custom Leather difference – where timeless Western tradition meets your unique style. Shop Ready-to-Ship or Dream Up Your Custom Piece.
• •NFR season is calling! 🤠 Turn heads with custom spur straps, belts, and accessories that are as unique as your ride. At Blessing Custom Leather, we handcraft each piece with passion and precision. Send us a DM to start your custom order! #BlessingCustomLeather #NFRStyle #RodeoGear #CustomLeather #WesternFashion #HandmadeQuality
• •Carry a piece of art. Our [Product Name] wallet isn't just a place for your cards and cash; it's a statement of handcrafted quality and Western elegance. Made with love from premium leather, featuring [specific detail like tooling or color]. Built to last and turn heads. #BlessingCustomLeather #LeatherWallet #CowgirlStyle #HandmadeGift #WesternAccessories