Brand Tone

Nurturing, empathetic, authentic, caring, informative, trustworthy, and calm.

Brand Values

• •Natural Wellness
• •Authenticity & Transparency
• •Empathy & Compassion
• •Family & Community
• •Quality

Best Practices

• •Always start from a place of understanding. Use "you" and "your" to speak directly to the customer's needs and feelings. Acknowledge their pain or stress before presenting the solution.
• •Weave the brand's origin story into the copy where appropriate. Reminding customers that the brand was born from a real need builds authenticity and trust. Phrases like "From our family to yours" or "We created this because we needed it too" are powerful.
• •Employ words that soothe and comfort. Use verbs like "soothe," "ease," "calm," "restore," and "nourish." Avoid aggressive sales language, such as "Don't miss out!" or "Limited time only!" as it conflicts with the calm tone.
• •Share the benefits of magnesium in a simple, clear, and educational way. Frame it as helpful advice rather than a hard science lesson. This positions the brand as a knowledgeable friend, not a distant expert.
• •Sell the outcome, not just the product. Instead of saying "Our oil contains magnesium," say "Our oil helps restore your body's natural calm." Focus on the feeling of relief, relaxation, and improved well-being that the customer will experience.

Social Perception

Genuine and effective small business with a strong personal touch, perceived as highly trustworthy, providing effective natural solutions, and being customer-centric.

Copy Examples

• •Let the day’s tension melt away. Our Magnesium Chloride Bath Flakes are more than just a soak; they're a signal to your body that it's time to rest and repair. Turn your bath into a sanctuary of calm and emerge feeling renewed.
• •From our family to yours. We started Blessed Relief because we needed a natural way to soothe our own aches and pains. Today, we share that same trusted, 100% natural magnesium formula with you. Discover the gentle power of nature.
• •Meet your new go-to for targeted relief. Our Magnesium Cream is lovingly crafted with natural oils and pure magnesium to ease muscle tension exactly where you need it. It absorbs beautifully, leaving your skin soft and your body feeling blessed with relief.
• •Life can feel heavy sometimes. That's why we believe in the power of small moments of care. A simple spray of our Magnesium Oil can help ease a tense neck, and a warm bath can calm a busy mind. Remember to be kind to yourself. We're here to help.
• •Discover Australia's trusted, family-owned source for natural magnesium relief. We believe everyone deserves to feel their best, every day.