Brand Tone

Inspirational, Devotional, and Modern

Brand Values

• •Faith and Devotion
• •Beauty and Modernity
• •Community and Support
• •Service and Vocation

Best Practices

• •Lead with "Why": Always connect the product back to the core mission. Don't just sell a t-shirt; sell a "wearable expression of your faith" or a "modern piece of devotion."
• •Use Inspirational Language: Incorporate words like "blessings," "grace," "devotion," "journey," "inspire," and "faith" naturally into your copy to maintain a consistent spiritual tone.
• •Highlight the "Modern" Aspect: Continuously emphasize the contemporary design of your products. Use phrases like "modern take," "contemporary style," and "designed for today's Catholic" to attract customers looking for fashionable faith-based goods.
• •Emphasize Community: Remind customers that their purchase supports a network of artisans and a small, mission-driven business. This builds a sense of shared values and community.
• •Maintain a Gentle, Welcoming Voice: The tone should be inclusive and loving, as stated in the brand's purpose to serve "Catholics and non-Catholics alike". The copy should feel like a warm invitation to explore the beauty of faith.

Social Perception

Blessed Living Designs aims to be perceived as an authentic, high-quality, and stylish source for modern Catholic goods. It positions itself as a supportive and inspiring brand for those who wish to express their faith through their lifestyle and purchases. The brand seeks to be a tasteful alternative to "cheesy graphic tees with outdated fonts".

Copy Examples

• •Wrap yourself in more than just comfort. Our new Ave Maria hoodie is a reminder of grace and devotion, designed with a modern touch for your everyday journey. Wear your faith. #BlessedLiving #CatholicApparel #ModernFaith
• •Modern Faith, Timeless Beauty. Discover curated apparel and home décor that lets you wear and share your blessings in style.
• •New Arrivals: Pieces of Faith for Your Home & Wardrobe
• •A beautiful companion for your daily prayers. This handcrafted rosary bracelet blends timeless devotion with contemporary style, keeping your faith close and your spirit centered, wherever the day takes you.
• •The Perfect Gift of Faith. Shop unique, modern Catholic jewelry, apparel, and home décor. Support small artisans with every purchase.