Brand Tone

Healthy & Natural, Positive & Uplifting, Authentic & Transparent, Eco-conscious, Energetic & Vibrant, Approachable & Friendly

Brand Values

• •Natural Purity: Offering 100% natural, pressed juices with no artificial additives is central.
• •Health & Wellness: Providing a product that contributes to a healthy, balanced lifestyle. The juices are positioned as a way to consume fruits and vegetables easily.
• •Quality: Using quality fruits to create original and vibrant flavors. Aiming to be the "best juices in the Chilean market."
• •Sustainability: Commitment to the environment through 100% recyclable packaging and a focus on reducing waste by returning fruit waste to the field.
• •Balance: Catering to people who live in equilibrium, enjoying both energetic and calm moments without guilt.
• •Authenticity & Origin: Highlighting the connection to the source of the fruits and the natural process of juice making.
• •Community/Tribe: The "Nuestra tribu" section on their website and support for athletes and musicians suggest a value for community and shared lifestyles.

Best Practices

• •Emphasize "100% Natural" Consistently: This is a core differentiator. Use phrases like "pure fruit," "no additives," "no added sugar," "not from concentrate" regularly and prominently.
• •Use Positive & Uplifting Language: Incorporate words like "vibrant," "energy," "wellness," "balance," "goodness," and, of course, "bless" or "blessing" to reinforce the brand name and its positive connotations.
• •Maintain an Authentic and Transparent Voice: Speak directly and honestly about the ingredients and processes. Share the story behind the brand and the origin of the fruits when appropriate.
• •Highlight Eco-Consciousness: Regularly mention recyclable packaging and any sustainability initiatives. This appeals to environmentally aware consumers and reinforces brand values.
• •Adopt an Approachable and Relatable Style: Use warm, friendly language. Engage with the audience by asking questions or using phrases that resonate with a balanced, mindful lifestyle. Avoid overly technical jargon, keeping the message clear and inviting.

Social Perception

Positive Product Experience, Appreciation for Naturalness, Trustworthy, Eco-Friendly Appeal, Good Value, Reliable Delivery (within stated areas)

Copy Examples

• •Headline: Taste Pure Vitality. Bless Every Sip. Body: Dive into the vibrant world of Bless Juices. 100% natural, cold-pressed goodness, with nothing to hide. Just pure fruit, pure energy. #BlessYourDay #NaturalJuice
• •Headline: Your Daily Dose of Sunshine. Bottled. Body: From the field to your fridge, Bless brings you the authentic taste of nature. No added sugar, no water, just the pure blessing of real fruit. Find your balance. #ColdPressed #HealthyHabits
• •Headline: More Than Juice. It's a Bless-ing. Body: Feel the difference 100% natural makes. Our juices are a celebration of flavor and wellness, wrapped in eco-friendly packaging. Nourish your body, respect the planet. #SustainableSipping #PureGoodness
• •Headline: Uncap Real Energy. Uncap Bless. Body: Power through your day the natural way. Bless juices are crafted for vibrant living, offering pure fruit energy without compromise. Perfect for your active life. #LiveBless #FruitPower
• •Headline: The Simple Art of Delicious Wellness. Body: At Bless, we believe in keeping things pure. Just pressed fruits, bursting with natural flavor and nutrients. It’s the delicious pause you deserve. #SimplyBless #RealFruit