Brand Tone

The brand tone is a blend of empowering and encouraging, positioning itself as a supportive partner for entrepreneurs. It is educational and helpful, sharing expert knowledge. It's approachable and friendly due to the personal connection with the founder, using informal language (like "tú"). Simultaneously, it maintains a professional and aspirational quality, selling the idea of achieving a polished brand identity.

Brand Values

• •Empowerment
• •Creativity
• •Accessibility
• •Authenticity
• •Community

Best Practices

• •Speak Directly to Your Audience (Use "Tú"): Always use the informal "tú" to maintain the brand's approachable, peer-to-peer voice. This builds a direct and personal connection with the user, making them feel like they are in a conversation.
• •Focus on the Transformation, Not Just the Product: Instead of saying "This pack has 50 templates," say "Save hours of design and achieve a professional feed with our pack of 50 templates." Frame the copy around the benefit and the positive outcome for the entrepreneur (saving time, looking professional, attracting clients).
• •Use Empowering and Action-Oriented Language: Incorporate verbs and phrases that inspire confidence and action. Words like "boost," "create," "transform," "achieve," and "stand out" align perfectly with the brand's value of empowerment.
• •Balance Professionalism with Authenticity: While the goal is a professional image, the copy should retain its human touch. Share small stories, mention challenges ("we know entrepreneurship is difficult"), and let the founder's personality shine through. This reinforces the trust that comes from the personal brand aspect.
• •Maintain Visual and Verbal Consistency: Ensure the copy's tone matches the clean, modern, and minimalist visual aesthetic. The language should be clear, direct, and uncluttered, just like the designs. Avoid overly complex jargon and keep sentences easy to understand.

Social Perception

The brand is perceived very positively as a reliable and high-quality source for aesthetic and functional digital products. The founder's personal involvement, Ilu, fosters trust and authenticity, making customers feel they are buying from a fellow creator who understands their challenges. The brand is seen not just as a store, but as a valuable educational resource and an inspiration for female entrepreneurs in the Spanish-speaking market.

Copy Examples

• •Instagram Post (New Template Launch): Headline: No time to design? We'll do it for you! ✨ Body: We know running your business is a full-time job. That's why we created our new "Aura" Template Pack for Instagram. 100% customizable designs in Canva so your feed looks professional and cohesive in minutes. Dedicate your time to growing, not designing. Link in bio to boost your brand! Hashtags: #CreativeEntrepreneur #DesignForNonDesigners #PersonalBrand #CanvaTemplates #BlentMexico
• •Website Product Description (Branding Kit): Product Name: Essential Brand Kit Description: Your brand is more than a logo. It's the promise you make to your clients. With our Essential Brand Kit, you get everything you need to build an unforgettable visual identity: color palette, fonts, logos, and style guide. Created for entrepreneurs ready to stand out and connect. Start building the brand you've always dreamed of.
• •Email Marketing (Course Promotion): Subject: The secret to an Instagram that sells (and enchants) Body: Hello [Name], do you feel like you're posting content without seeing results? You're not alone. That's why I created the "Instagram with Purpose" course, where I teach you step-by-step how to create a content strategy that attracts, connects, and converts. Forget the doubts and start using Instagram as the powerful tool it is. Enroll today and transform your online presence!
• •Facebook/Instagram Ad (Lead Generation): Headline: Download FREE: 10 Content Ideas for your Brand Body: Ran out of ideas for your social media? We're giving you a dose of inspiration! Download our free guide with 10 proven content ideas to generate interaction and attract your ideal client. It's time to stop improvising and start connecting. Download it now! Call to Action: Download Guide
• •Instagram Reel/TikTok Script (Quick Tip): (Visual: Founder showing a "before" and "after" of an Instagram graphic) Voiceover/Text: "Elevate your Canva designs with this simple trick. Instead of using generic shadows, create a copy of your text, make it a darker shade, send it to the back, and move it slightly. You'll achieve a subtle and professional 3D effect! Follow me for more tips."