Brand Tone

Motivational, Confident, Friendly, Playful, Informative

Brand Values

• •Quality
• •Durability
• •Innovation
• •Health
• •Fitness
• •Convenience
• •Simplicity
• •Customer Focus
• •Self-Expression
• •Personality

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (Motivational, Confident, Friendly, Playful, Informative), core values (Quality, Innovation, Health, Convenience, Self-Expression), key messaging points, and even words/phrases to use and avoid. Share this with anyone creating content.
• •Know Your Audience (SEA Fitness Enthusiasts & Health-Conscious Individuals): Tailor language and references to resonate with their aspirations, challenges, and lifestyle. Understand their fitness journey and how BlenderBottle fits into it.
• •Prioritize Clarity and Benefit-Driven Language: While being playful or motivational, always clearly communicate the product's benefits (e.g., "smooth shakes," "leak-proof," "easy to carry") and how they solve a customer's problem.
• •Maintain Consistency Across All Platforms: Ensure the tone used on the website, social media posts (Facebook, Instagram), email marketing, and customer service interactions is aligned. A customer should feel they are interacting with the same brand regardless of the channel.
• •Incorporate Storytelling and User-Generated Content (Authenticity): Share stories of how BlenderBottle products support users' fitness journeys. Encourage and feature user-generated content (with permission) to build community and reinforce the brand's values through authentic experiences. This can make the brand feel more relatable and trustworthy.

Social Perception

Trusted, Reputable, Effective, High-Performing, Innovative, Good Quality, Service-Oriented

Copy Examples

• •Headline: No More Lumps. Just Smooth Gains. Your Perfect Shake Awaits. Body: Tired of gritty protein shakes? Our BlenderBottle® with the patented BlenderBall® whisk whips through powder, delivering a perfectly smooth, delicious drink every time. Fuel your PBs, not your frustrations. #BlenderBottleSEA #SmoothVictories
• •Headline: Your Hustle. Your Hydration. Your Style. Body: From the gym to the office, and everywhere in between – carry your fuel in a BlenderBottle® that’s as dynamic as you are. Choose from our latest SEA collection and express your vibe! Leak-proof, durable, and designed for your life on the go. #ActiveLifestyle #MyBlenderBottle #SEAFit
• •Headline: Innovation You Can Feel. Results You Can Taste. Body: We’re obsessed with making your nutrition simpler and better. The Strada™ Tritan features an easy push-button open and a secure-lock lid, because your focus should be on your workout, not your bag. Experience the BlenderBottle® difference. #FitnessTech #QualityShaker #BlenderBottleInnovation
• •Headline: Elevate Your Everyday. One Shake at a Time. Body: It's more than just a bottle; it's your partner in wellness. The BlenderBottle® Classic™ V2 is built with premium, BPA-free materials for your peace of mind and peak performance. Join the BlenderBottleSEA family today! #HealthyHabits #InvestInYourself #QualityFirst
• •Headline: Unleash Your Inner Hero! (Or Just Enjoy a Clump-Free Drink). Body: Whether you're crushing a workout or just conquering your day, do it with a BlenderBottle® from our exclusive Marvel collection. Powerful mixing, iconic style. Because even superheroes need smooth fuel. #MarvelxBlenderBottle #TrainLikeAHero #FunFitnessSEA