Brand Tone

creative, expressive, modern, and potentially edgy or bold

Brand Values

• •Individuality/Self-Expression
• •Creativity/Originality
• •Quality
• •Customer Focus (Potentially)

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (e.g., creative, expressive, modern), key messaging pillars, words to use/avoid, and provide examples. This ensures anyone writing for the brand is aligned.
• •Know Your Audience: Understand who you're talking to. The language, references, and humor (if any) should resonate with your target demographic (likely individuals interested in unique fashion and self-expression).
• •Prioritize "Show, Don't Tell": Instead of saying "we are creative," showcase it through vivid product descriptions, imaginative storytelling in blog posts, or unique campaign concepts. Let the copy demonstrate the brand's attributes.
• •Be Consistent Across All Channels: The tone used on the website should match the tone in emails, any social media (if established), and even customer service interactions. This builds a cohesive and recognizable brand identity.
• •Read it Aloud: Before publishing any copy, read it aloud. This helps catch awkward phrasing, ensure it flows well, and confirm if it genuinely sounds like the intended brand voice. Does it sound like a real person aligned with the brand's personality?

Social Perception

The perception would likely be tied to the visual appeal of their products and the ease of the customization process.

Copy Examples

• •Headline for New Collection: "Unleash Your Canvas. New Drops In. Define Your Style."
• •Product Description Snippet (for a graphic tee): "More than a tee, it's a statement. Rock this [Design Feature, e.g., 'Bold Abstract Print'] and own every room you walk into. Crafted for comfort, designed to turn heads."
• •Instagram Bio (if they had one): "Blended Customs: Wear Your Imagination. Custom threads for the bold & unique. Tag us in your fit! #BlendedCustoms"
• •Email Subject Line for a Promotion: "Your Next Favorite Tee is Waiting (At 20% Off!)."
• •"About Us" Snippet: "At Blended Customs, we believe your wardrobe should be as original as you are. We're here to blend art with apparel, helping you wear your story, your way. No more boring basics – it's time to get custom."