Brand Tone

Nurturing, Empowering, and Trustworthy

Brand Values

• •Family & Personal Experience
• •Health & Natural Ingredients
• •Support & Community
• •Choice & Flexibility
• •Inclusivity

Best Practices

• •Always Lead with Empathy: Start communications by acknowledging the customer's journey, challenges, or needs. Use phrases like "We understand," "For mamas who...," and "We've been there."
• •Use Nurturing Language: Consistently use words like "nourish," "wholesome," "gentle," "support," and "care." This reinforces the brand's core tone.
• •Anchor in the Founder's Story: When in doubt, connect the message back to Sarah's personal experience. This authenticates the brand's mission and builds an emotional connection that sets it apart from larger, more clinical companies.
• •Highlight "Real Food" Ingredients: Emphasize the natural, whole-food aspect in product descriptions, ads, and social content. Contrast this with "processed formulas" to underscore the brand's key differentiator.
• •Empower Through Education: Frame content as helpful advice, tips, or shared knowledge rather than a hard sell. Whether it's a recipe, a feeding hack, or an informational blog post, providing value reinforces the brand's role as a trusted partner in the customer's health journey.

Social Perception

Overwhelmingly positive. Customers frequently describe the products as a "lifesaver." For the lactation line, women praise the taste and effectiveness in boosting milk supply. Within the tube-feeding community, the brand is seen as a game-changer, providing nutritious, real-food alternatives. Across both segments, the brand is perceived as trustworthy, caring, and high-quality, with the founder's personal involvement and expertise building significant trust. It is recognized as a key player in the movement towards real-food medical nutrition.

Copy Examples

• •A quiet moment, a nourishing sip. Our Lactation Smoothie Blends are crafted for you, mama. Made with real, wholesome ingredients to support your milk supply and give you a little boost, because you can't pour from an empty cup. #BlendedForMamas #NourishPostpartum
• •Real food for real life. Nutrition that's easy, wholesome, and made with love. Give them the goodness of a home-blended meal, without the work. Explore our blends.
• •Tired of the endless blending and mess? We've been there. That’s why we created Blended by Sarah. All the whole-food nutrition your loved one needs, in one convenient pouch. Reclaim your time without compromising on quality. #TubeFeeding #RealFood #BlendedDiet
• •Meet your new favourite snack. Our Choc Chip Lactation Cookies aren’t just delicious; they’re packed with purposeful, milk-boosting ingredients like oats, flaxseed, and brewer's yeast. Baked with love in Australia, they're the perfect, easy-to-grab treat to support your breastfeeding journey. Because you deserve it.
• •Subject: Sarah's Story: Why We Support Choice, Not Perfection. Body Preview: It started in our kitchen, for our family. Read the story that inspired our mission to bring real food and flexibility to families like yours...