Brand Tone

Sophisticated, Empowering, Confident, Elegant, Modern Classic, Aspirational yet Attainable.

Brand Values

• •Quality Craftsmanship: Emphasis on meticulous production and high-quality materials.
• •Timeless Style: Focus on creating enduring pieces rather than fleeting trends.
• •Female Empowerment: Designing clothes that make women feel confident and powerful.
• •Modern Elegance: Combining classic tailoring with contemporary sensibilities.
• •Spanish Heritage: Pride in 'Made in Spain' and the associated quality.

Best Practices

• •Emphasize Empowerment: Use language that makes the customer feel confident, capable, and strong.
• •Highlight Quality & Craftsmanship: Refer to materials, the 'Made in Spain' aspect, and the attention to detail in construction.
• •Maintain Sophistication: Keep the language elegant, refined, and avoid overly casual slang or jargon.
• •Speak to Timelessness: Position garments as investment pieces that transcend seasonal trends.
• •Use Strong, Evocative Verbs: Words like 'define,' 'empower,' 'craft,' 'invest,' 'discover' can create a more impactful message.

Social Perception

Bleis Madrid is generally perceived as a high-quality, aspirational brand that offers investment pieces for the modern woman. Customers and onlookers see it as a symbol of sophisticated, professional style and female empowerment. The brand is associated with elegance, good taste, and a polished aesthetic. There's an appreciation for its focus on tailoring and the empowering silhouette it creates. The price point suggests a premium offering, aligning with the perceived quality and design.

Copy Examples

• •Define your presence. Our signature tailoring, crafted in Spain, is designed not just to dress you, but to empower you. Discover the collection. #BleisMadrid #PowerSuit #TimelessElegance
• •Bleis Madrid: Contemporary Tailoring for the Woman Who Leads.
• •Experience the perfect fusion of timeless design and modern sensibility. Our [Blazer Name] is meticulously crafted from [Material] for a flawless fit that moves with you, empowering your every step.
• •Invest in Your Power: Explore New Arrivals from Bleis Madrid
• •At Bleis Madrid, we believe in the enduring power of exceptional tailoring. Each piece is a testament to Spanish craftsmanship and our commitment to creating garments that inspire confidence. #FemaleLeadership #SustainableFashion #MadeInSpain