Brand Tone

Authentic & Story-Driven, Youthful & Trendy, Conscious & Aware, Edgy & Expressive, Relatable & Engaging

Brand Values

• •Authenticity: Tell authentic stories through cultural icons.
• •Belonging & Identity: The name 'Bled' itself refers to a 'place of true belonging, a sense of home.' Apparel is seen as a way to express individual identity.
• •Conscious Production & Sustainability: Commitment to greener production, Oeko-Tex™ certified threads, and DTG printing.
• •Cultural Connection: References to 'third culture kids' and the idea of connecting with one's origins.
• •Quality & Durability: Implied through 'consciously made' and specific production choices like durable embroidery.

Best Practices

• •Root in Your 'Why': Always circle back to the core values of authenticity, belonging, and conscious production. Let these guide the language and messaging.
• •Speak Their Language: Use language that resonates with a youthful, culturally aware, and expressive audience. Stay updated on relevant slang or communication styles seen on platforms like TikTok, but ensure it aligns with the brand's authenticity.
• •Highlight Conscious Choices: Weave in details about sustainable practices and material choices naturally within product descriptions and storytelling. This reinforces brand values without being preachy.
• •Embrace Storytelling: Frame products not just as items, but as carriers of stories, identity, and connection. Use collection names and design inspirations to build narratives.
• •Be Consistent Across Platforms, Adapt the Format: While the core tone remains, adapt the style for each platform. Instagram might be more visual with concise, engaging captions, while the website's 'About' page can delve deeper into the brand's philosophy. TikTok allows for more dynamic, trend-driven content that still reflects the core identity.

Social Perception

A brand that resonates with individuals seeking self-expression and a connection to their roots or a sense of belonging, Fashion-forward and aligned with current streetwear trends, Socially and environmentally conscious, Engaging and community-focused.

Copy Examples

• •Instagram Post (New T-shirt): Wear your story. Our latest drop isn't just a tee, it's a chapter. Crafted consciously, designed for you. #BledApparel #StreetwearCulture #AuthenticThreads
• •Website Banner (Collection Theme - e.g., Resilience): Against All Odds. This collection is for the unbreakables, the ones who find strength in the struggle. Ethically made, powerfully designed. Discover your armor.
• •TikTok Video Caption (Behind-the-Scenes): From sketch to street. ✨ See how your favorite [Product Name] comes to life. We're all about conscious creation and threads that tell a tale. What story do you want to tell? #BledBTS #ConsciousFashion #WearYourIdentity
• •Product Description (Hoodie): More than just comfort. This hoodie is a statement. Made with Oeko-Tex™ certified embroidered details and eco-conscious printing, it’s a piece of home you can wear anywhere. Limited run – own your unique story.
• •Email Newsletter Subject: Your Roots, Your Style: New BLED Arrivals Inside. Body Snippet: Explore fresh designs that speak to who you are and where you come from. Consciously crafted, globally inspired.