Brand Tone

enthusiastic, playful, and fan-centric

Brand Values

• •Fandom & Passion: Celebrating and enabling the expression of fan enthusiasm for sports and entertainment.
• •Authenticity & Detail: Creating recognizable, true-to-life plush likenesses of iconic figures.
• •Connection: Bringing fans closer to their heroes and favorite characters.
• •Joy & Fun: Providing products that spark happiness, play, and lighthearted enjoyment.
• •Collectibility: Offering quality items that fans are proud to collect and display.
• •Community: Engaging with and fostering a community of fans.

Best Practices

• •Speak the Fan's Language: Use terminology, inside jokes (appropriately), and references that resonate with sports and entertainment fans. Show you're part of their world.
• •Embrace Enthusiasm: Let genuine passion for the characters, athletes, and the spirit of fandom shine through in your wording. Use exclamation points and energetic language where fitting.
• •Focus on Connection: Highlight how the plushies bring fans closer to their idols or favorite stories. Emphasize the emotional bond.
• •Keep it Playful and Positive: Maintain an upbeat, fun, and optimistic tone. Bleacher Creatures are about joy and celebration.
• •Encourage Interaction & Showcase Community: Actively ask questions, run polls, and feature user-generated content. Make fans feel like part of the Bleacher Creatures family.

Social Perception

Fun and Engaging, For True Fans, Good Quality, Gift-Worthy, Collector-Friendly

Copy Examples

• •Bring your heroes home! 🧸✨ From the winning goal to the epic save, our Bleacher Creatures are ready to cheer with you. Who's joining your plush squad? #BleacherCreatures #FanFavourites #CollectThemAll
• •🚨 NEW DROP ALERT! 🚨 He shoots, he scores... he's now a plush! [Athlete Name] Bleacher Creature just landed. Get yours before the buzzer! 🏒🥅 #NHL #AthletePlush #[TeamHashtag]
• •Unleash Your Inner Hero! Assemble your team of legendary characters with our incredibly detailed plush figures. Perfect for play, display, and celebrating your favorite sagas. Shop Marvel & DC now!
• •Game Day Showdown! Which Bleacher Creature is watching with you today? 🅰️ [Team A Mascot/Player] 🅱️ [Team B Mascot/Player]. Tag us in your game day setup! @bcreaturetoys #GameDayPlush
• •🎁 The Ultimate Fan Gift Just Got Cuddlier! Shop Bleacher Creatures for the win.(Email body snippet): Score major points with the fan in your life! Our true-to-life plush heroes are the perfect way to show you care. Find their favorite player or character today!