Brand Tone

Enthusiastic and Spirited, Friendly and Approachable, Community-Oriented, Supportive and Empowering, Fun and Trendy

Brand Values

• •Customization and Personalization
• •Quality and Comfort
• •Community Support
• •Customer Connection
• •Supporting Small Business
• •Being Unique/Different

Best Practices

• •Speak Directly to "Her" (The Sports Mom/Supporter): Use language that resonates with the target audience – words like "sideline," "game day," "team pride," "your athlete," "cute," "comfy." Keep it relatable and understanding of her busy, supportive lifestyle.
• •Inject Enthusiasm and Positivity: Use exclamation points where appropriate, emojis that convey excitement (✨🏈🏀⚾📣), and uplifting words. The tone should be encouraging and celebratory.
• •Emphasize Customization and Uniqueness: Regularly highlight the ability to personalize items. Use phrases like "your design," "make it yours," "one-of-a-kind," reflecting the value of unique expression.
• •Foster a Sense of Community: Refer to local teams or the broader "sports mom" community. Use inclusive language ("we," "us," "our moms"). Share user-generated content when possible to build social proof and connection.
• •Keep it Friendly, Casual, and Approachable: Avoid overly formal language or jargon. The voice should feel like talking to a helpful friend who "gets" the sports parent life and loves fashion. Use phrases like "We're all about..." or "We can't get enough of..."

Social Perception

BleacherBLING is perceived as the go-to place for customized spirit wear, especially for local schools and teams in the Greenbrier, Arkansas area. Customers see them as reliable for creating unique and personalized items. The "sports mom" community strongly identifies with the brand, viewing it as a way to express their pride and support stylishly. They are seen as a friendly, local business that is part of the community fabric. The "bling" aspect suggests a desire for fun, eye-catching apparel that stands out. Positive sentiment is evident from social media interactions and local awards.

Copy Examples

• •Headline: Game Day Just Got Glam! ✨ Body: Rock those bleachers in style with your own custom BleacherBLING! From super soft tees to the perfect spirit accessories, we help you cheer louder and shine brighter. Let's create your winning look! #BleacherBLING #SportsMom #CustomSpiritWear #GameDayGlam
• •Headline: Your Team, Your BLING! Body: Show off that Panther pride (or any team you love!) with our custom gear. We're all about cute, comfy, and totally YOU. Design your dream spirit wear today and let's make some sideline magic! #ShopBleacherBLING #TeamSpirit #ProudMom #CustomizeIt
• •Headline: More Than Just a Shirt, It's a Statement! Body: At BleacherBLING, we get it. Being a sports mom is a lifestyle! That's why we pour love and a little bit of sparkle into every custom piece. Wear your support, loud and proud! P.S. We love our Greenbrier community! #BleacherBlingMoms #CommunityLove #SpiritWearExperts
• •Headline: Obsessed is an Understatement! 😍 Body: Our latest drop of cozy hoodies and game-day-ready accessories is here! Get that custom design you've been dreaming of, or snag one of our trendy new arrivals. Because cheering on your favorite people should always feel this good (and look this cute!). #NewArrivals #BleacherBLINGStyle #CuteAndComfy #ShopSmall
• •Headline: Level Up Your Sideline Style! Body: Don't just sit in the bleachers, OWN them! With BleacherBLING, you get custom spirit wear that's as unique and awesome as your athlete. Let's chat designs – your perfect game day outfit is waiting! #BleacherLife #CustomApparel #SupportLocal #ArkansasProud