Brand Tone

Approachable, friendly, passionate, service-oriented, inclusive, and community-focused.

Brand Values

• •Quality
• •Customer Satisfaction & Service
• •Passion for Equestrianism
• •Community & Local Support
• •Style & Individuality
• •Inclusivity

Best Practices

• •Maintain a friendly and approachable tone by using personal pronouns and addressing the audience directly.
• •Emphasize the brand's commitment to quality and customer service in all communications.
• •Showcase the brand's passion for equestrianism by highlighting the features and benefits of the products.
• •Promote the brand's inclusive nature by featuring products for all equestrian disciplines.
• •Highlight the brand's local roots and community involvement in marketing materials.

Social Perception

Burch Hill Tack is perceived as a trusted local supplier of high-quality equestrian products with exceptional customer service. While known for Western 'bling,' the brand is evolving to be inclusive of all equestrian disciplines, fostering a strong sense of community among its customers.

Copy Examples

• •Hi, I'm Lydia! Welcome to Burch Hill Tack, your locally owned equestrian supplier since 2016.
• •We're committed to providing exceptional products and customer service to equestrians of all disciplines.
• •Check out our latest Western tack sets with so much sparkle! Perfect for adding some style to your ride.
• •Join our Brand Ambassador program and become part of the Burch Hill Tack family!
• •We are dedicated to providing exceptional customer service with equestrians in mind.