Brand Tone

Passionate & Enthusiastic, Adventurous & Bold, Knowledgeable & Authentic, Community-Oriented & Engaging, Approachable & Fun (especially on TikTok)

Brand Values

• •Quality: Commitment to high-quality, all-natural ingredients.
• •Flavor Exploration & Uniqueness: Focus on multicultural and non-regional specific BBQ flavors, offering something different from the mainstream.
• •Passion: A deep-seated love for BBQ, originating from the founder's personal experiences and desire to share them.
• •Authenticity: Stemming from the founder's background as a U.S. Air Force Veteran and his global travels influencing the product creation.
• •Community: Building connections with customers and fellow BBQ lovers.
• •Resilience & Dedication: Highlighted by the founder starting the business and growing it through challenges like the COVID-19 pandemic.

Best Practices

• •Embrace the Adventure: Use active, evocative language that speaks to exploration and bold tastes. Words like "discover," "ignite," "unleash," and "experience" can convey this.
• •Share the Story Authentically: Weave in the founder's unique background (Air Force Veteran, global travels) to build connection and highlight the origin of the unique flavor profiles.
• •Focus on Flavor, Not Just Heat: While some products pack a punch, always emphasize the balance and complexity of flavors. Describe the taste experience beyond just "spicy."
• •Be Passionate and Enthusiastic: Let genuine excitement for BBQ shine through. Use exclamation points judiciously and foster a tone of sharing something amazing with the customer.
• •Educate and Inspire: Provide value beyond the product. Share grilling tips, recipe ideas, and engage with the community's creations to reinforce expertise and build loyalty.

Social Perception

Positive: Customers generally love the unique and bold flavors, often highlighting specific rubs like the Reaper and Scorpion for their balanced heat and taste. Trusted Quality: The emphasis on quality ingredients is recognized and appreciated. Veteran-Owned Appeal: The founder's veteran status resonates positively with a segment of the audience, who appreciate supporting veteran-owned businesses. Engaging and Informative: The brand's social media presence is seen as a good source for recipes, tips, and BBQ inspiration. Associated with "Flavorful Heat": While some products are spicy, the overall perception is that the heat is well-balanced with flavor, not just heat for heat's sake.

Copy Examples

• •Headline: Don't Fear the Reaper. Taste the Flavor. Body: Our Reaper Rub isn't just about intense heat; it's a symphony of bold, sweet, and smoky notes that’ll make your tastebuds sing. Ready for an adventure? Spice it up! Call to Action: Shop Reaper Rub & Transform Your BBQ.
• •Headline: From Global Travels to Your Backyard Grill. Body: Mike Starr, our founder and a 21-year Air Force Vet, bottled his worldwide culinary adventures just for you. Experience unique, multicultural BBQ flavors that break the mold. Call to Action: Discover Your New Favorite Sauce.
• •Headline: More Than Just a Seasoning, It's an Experience. Body: Blazing Star BBQ is about crafting unforgettable meals and bringing people together. Our award-winning Pork'n Rub is your secret weapon for next-level ribs, chicken, and more! Call to Action: Get Your Award-Winning Rub Today!
• •Headline: Tired of Bland? Fuel the Fire with Boldness! Body: Say goodbye to boring dinners. Our carefully crafted rubs and sauces use only premium, all-natural ingredients to deliver an explosion of perfectly balanced flavor that’s anything but ordinary. Call to Action: Explore the Full Flavor Range!
• •Headline: Join the Blazing Star BBQ Crew! Body: We’re more than a brand; we’re a community of BBQ lovers sharing tips, recipes, and a passion for incredible flavor. Follow us @blazingstarbbq and show us what you’re grilling! Call to Action: Follow Us & Share Your Fire!