Brand Tone

Artisanal, passionate, and authentic. The tone is personal and direct, emphasizing high-quality craftsmanship, artistry, and a rugged, genuine feel connected to rodeo culture.

Brand Values

• •Individuality and Self-Expression
• •Craftsmanship and Artistry
• •Personalization
• •Passion

Best Practices

• •Lead with Passion and Artistry: Always use descriptive, evocative language that highlights the handcrafted nature of the product. Use words like "artisanal," "hand-burned," "meticulously," "crafted," and "one-of-a-kind" to reinforce the brand's core value.
• •Tell a Story, Don't Just Sell a Product: Frame every hat as a piece of a larger narrative. Whether it's the story of the owner's passion or the future story of the customer, the copy should focus on individuality and personal expression.
• •Embrace the Western and Rodeo Spirit: Consistently use language and themes that connect with the target audience's passion for western culture, fashion, and events like the rodeo. This creates an authentic and relatable voice.
• •Maintain a Personal Tone: Continue to reference the artist, Chelsea, in the copy. This reinforces the small-business, artisanal feel and builds a connection between the creator and the customer, differentiating the brand from larger, impersonal companies.
• •Focus on "You" and "Your": Direct the copy toward the customer. Use phrases like "your vision," "your style," and "your story" to emphasize the collaborative and personalized experience the brand offers.

Social Perception

Due to limited online presence and lack of third-party reviews, the social perception is currently shaped by the brand's own content. On TikTok, it's perceived as a creator of unique, custom cowboy hats, with user engagement focused on the visual appeal of the burning process and final product. There's no independent data on customer service or product quality yet.

Copy Examples

• •More Than a Hat. It's Your Story, Branded in Felt. Discover Your Custom Creation.
• •Hand-drawn, hand-burned, and inspired by you. From a subtle floral accent to a bold rodeo design, every mark we make is a collaboration. Built on a premium wool cashmere brim, this isn't just an accessory—it's a wearable masterpiece crafted to tell your tale.
• •(Video showing the hat burning process in quick cuts, ending with a shot of the finished hat being worn). They say 'wear your heart on your sleeve.' We think your brim is a better place. 🔥 What design would you get? #BlazingBrims #CustomHat #WesternFashion #HatBurning #Handcrafted
• •Founded in 2023 by artist and rodeo enthusiast Chelsea, Blazing Brims was born from a simple idea: a hat should be as unique as the person who wears it. We combine timeless western style with intricate, burned-in art to create one-of-a-kind statements.
• •Your Dream Hat Awaits, Chelsea...