Brand Tone

Passionate, Knowledgeable, Curated, Approachable, Direct & Informative

Brand Values

• •Quality & Authenticity
• •Discovery & Innovation
• •Passion for Wine
• •Sustainability/Organic Practices
• •Customer Guidance

Best Practices

• •Develop a Brand Voice Guide: Document the core characteristics of your brand's tone (e.g., passionate, knowledgeable, approachable, curated) with examples of do's and don'ts for language, style, and specific word choices.
• •Storytelling is Key: Continuously weave the narrative of Christian Blau's passion, the discovery of unique winemakers, and the focus on quality and authenticity into website copy, product descriptions, and any marketing materials. Use the "About Us" story as a foundation.
• •Educate and Inform, Don't Just Sell: Position copy as a way to share knowledge about the wines, regions, and winemaking philosophies. This reinforces the "knowledgeable" and "service-oriented" aspects of the brand. Highlight unique aspects like "spontaneous fermentation" or "terroir-oriented."
• •Ensure Visual Consistency: While this focuses on copywriting, ensure that the visual elements of the website and any marketing materials align with the described tone (e.g., quality imagery that reflects the artisanal nature of the wines).
• •Review and Refine Regularly: Periodically audit all customer-facing copy (website, emails, ads, bot interactions) to ensure it aligns with the defined brand tone and values. Get feedback, if possible, to see if the intended tone is being perceived correctly.

Social Perception

Positive regarding product quality and advice. The brand is perceived as a specialist importer with a focus on particular niches (Spanish modern wines, organic). The connection to Christian Blau as an individual with a passion for both wine and art might add a layer of personality and connoisseurship to the brand.

Copy Examples

• •Headline: Beyond the Label: Discover the Soul of Spanish Wine. Body: At blauWein, we don't just sell wine; we share stories in every bottle. Journey with us through Spain's most exciting vineyards, where new-generation vintners are crafting exceptional, terroir-driven wines. Taste the passion. Experience the modern face of tradition.
• •Headline: Your Personal Sommelier for Unique European Vintages. Body: Tired of the same old selections? Christian Blau has spent over 20 years unearthing hidden gems from Spain, Austria, and Germany. Explore our curated collection of organic and modern wines, or let our innovative sommelier.bot guide you to your next favorite.
• •Headline: More Than Organic. It's a Philosophy. Body: For us, "bio" isn't a buzzword – it's a commitment to quality and authenticity. We partner with winemakers who respect the land and practice minimal intervention, letting the true character of the grape shine through. Explore wines made with passion, naturally.
• •Headline: From Passionate Vintners to Your Glass. Body: Ever wondered what inspires a winemaker? At blauWein, we seek out those "extreme winemakers" – artists who dare to challenge convention. Each bottle in our collection is a testament to their dedication and craft. Find a wine that speaks to you.
• •Headline: Unlock a World of Flavor: Expertly Selected, Just for You. Body: Navigating the world of wine can be daunting. Let blauWein be your trusted guide. With a passion for unique varietals and sustainable practices, we bring you a collection that's both exciting and approachable. Discover the difference quality and curation make.