Brand Tone

authentic, knowledgeable, and direct, with an edge of industry insider confidence.

Brand Values

• •Quality & Efficacy
• •Industry-Centric
• •Authenticity
• •Innovation
• •Natural Ingredients

Best Practices

• •Speak from Experience: Use language that reflects genuine knowledge of the tattooing process and the needs of artists and clients (e.g., "stencil lock," "color packing," "healing stages").
• •Maintain Authenticity: Avoid overly corporate or generic marketing speak. Keep the tone direct, honest, and rooted in the tattoo culture.
• •Highlight Key Values: Consistently weave in mentions of natural ingredients, artist/collector focus, and product efficacy.
• •Be Confident, Not Arrogant: Project confidence in product quality based on industry experience, without dismissing other approaches disrespectfully.
• •Engage with the Community: Use hashtags and engage in conversations relevant to the tattoo industry, reinforcing that the brand is an active part of that world.

Social Perception

Positive for Product Users, Respected within the Tattoo Niche, "Blasted" Terminology.

Copy Examples

• •Headline: "Ink That Lasts. Aftercare That Works. By Artists, For Artists." Body: "Tired of subpar aftercare? So were we. Blasted Tattoo Care is formulated by tattooers and collectors who demand the best. Natural ingredients, no greasy mess – just vibrant, perfectly healed ink. Get Blasted."
• •Social Media Post: "Your art deserves to stay bold. Our Ink Saver, made with all-natural ingredients, protects your investment and keeps your colors popping. #BlastedTattooCare #HealRight #TattooAftercare"
• •Product Description Snippet (for Glide): "Experience the difference. Our artist-approved glide lets your machine float, so you can pack more ink with less irritation. Elevate your process. #TattooGlide #ProfessionalGrade"
• •Ad Copy: "From fresh ink to fully healed. Blasted Tattoo Care offers a complete system for artists and collectors. Natural, effective, and made by people who get it. What are you waiting for?"
• •Email Subject Line: "Stop Ruining Your Ink. Start Healing with Blasted." Body Preview: "Petroleum-based aftercare is old news. Discover the natural, artist-driven solution for vibrant, long-lasting tattoos..."