Brand Tone

Professional, confident, and authentic, avoiding overly casual or humorous language to focus on efficacy and the premium nature of the product.

Brand Values

• •Authenticity
• •Quality and Efficacy
• •Innovation
• •Community

Best Practices

• •Maintain the 'By the Industry' Voice: Always write from the perspective of an insider. Use language that shows you understand the nuances of tattooing and aftercare.
• •Emphasize Quality and Efficacy: Consistently highlight the premium, natural ingredients and the tangible benefits of the product (e.g., vibrant colors, crisp lines, better healing).
• •Stay Professional and Confident: Avoid overly casual slang or hype. Let the quality of the product and the expertise of the brand speak for themselves.
• •Educate Your Audience: Use your copy to inform consumers about the advantages of your formulation over competitors, particularly petroleum-based products.
• •Foster a Sense of Community: Address both artists and collectors in your messaging to reinforce the idea that your brand is a trusted partner in the tattoo journey for everyone involved.

Social Perception

The brand is likely perceived as a high-end, trustworthy option within the tattoo aftercare market. The professional branding, transparent ingredient list, and focus on industry expertise contribute to a perception of credibility. The overall perception is that of a serious, no-nonsense brand dedicated to the integrity of tattoo art.

Copy Examples

• •Your art deserves more than petroleum. Blasted INK SAVER is the artist-driven choice for a smoother process and a bolder heal. Made by the industry, for the industry.
• •That fresh-tattoo feeling, preserved. Our all-natural INK SAVER ointment protects your investment, keeping your lines crisp and your colors vibrant from day one. Heal with the best.
• •No shortcuts, just nature. Blasted INK SAVER is crafted with organic shea butter, calendula, and tamanu seed oil to nourish your skin and protect your ink. See the difference that real ingredients make.
• •Your body is a canvas. Your aftercare is the frame. Choose Blasted for a tattoo that heals as beautifully as it was designed. #BlastedLife
• •Tired of greasy, ineffective aftercare? It's time for an upgrade. Discover the premier tattooing and aftercare ointment at blastedtattoo.com.