Brand Tone

aspirational, nurturing, and confident

Brand Values

• •Self-Care & Empowerment
• •Quality & Luxury
• •Natural & Ethical
• •Proudly South African & Black Woman Owned
• •Community & Connection

Best Practices

• •Embrace "Confident Nurturing": Always write from a place of empowering the customer while showcasing the premium, caring nature of the products. Use words that are both uplifting and assure quality.
• •Incorporate Sensory Language: Describe the feel, scent, and effects of the products vividly to evoke the luxurious and fragrant experience Blaque Mango promises.
• •Highlight Core Values Consistently: Weave in mentions of "handmade," "cruelty-free," "natural ingredients," "Proudly South African," and "Black Woman Owned" where relevant and authentic. This reinforces brand identity.
• •Speak Directly to Your "Queen" / "Glow Getter": Use inclusive and empowering terms that make the customer feel seen and celebrated. Maintain a friendly, approachable yet respectful voice.
• •Maintain Visual & Textual Harmony: Ensure the copy style aligns with the clean, elegant, and natural imagery used on the website and social media. The language should feel like a natural extension of the visual brand.

Social Perception

Customers generally perceive the brand positively, associating it with quality body care and effective products. The focus on self-care and natural ingredients resonates with current consumer trends. The "Proudly South African" and "Black Woman Owned" aspects likely foster a sense of connection and support within relevant communities. There is some potential for confusion due to other entities named "Blaque Mango" that focus on hair products and wigs.

Copy Examples

• •Headline: Elevate Your Glow. Discover Blaque Mango. Body: Indulge in our handcrafted, fragrance-infused body care, lovingly made in South Africa. Because your self-care deserves a touch of luxury. #BlaqueMangoGlow #SelfCareElevated
• •Headline: Unwrap Your Radiance. Body: More than just body care, it’s a ritual. Our premium, cruelty-free formulas nourish your skin and soothe your soul. Treat yourself, Queen. You’ve earned it. #HandmadeWithLove #LuxurySkincare
• •Headline: Feel the Blaque Mango Difference. Body: From rich body butters to captivating mists, each product is a promise of quality and a celebration of you. Proudly South African, proudly Black woman owned. Shine on. ✨ #NaturalBeauty #ProudlySA
• •Headline: Your Daily Dose of Decadence. Body: Hey Glow Getter! Transform your routine from mundane to magical with Blaque Mango. Our fragrant, natural ingredients are here to pamper you from head to toe. Ready for your best skin yet? #SelfCareJourney #BlaqueMangoMagic
• •Headline: Beyond Skin Deep: It's a Blaque Mango Thing. Body: We believe in the power of self-care to uplift and empower. Our luxurious, handmade body care is crafted to make you feel as good as you look. Embrace your unique brilliance. #BodyCareRituals #EmpoweredByBlaqueMango