Brand Tone

Heritage-Focused & Traditional, Premium & Sophisticated, Authentic & Handcrafted, Collectible & Engaging

Brand Values

• •Quality & Craftsmanship
• •Heritage & Tradition
• •Exclusivity & Uniqueness
• •Pioneering Spirit
• •Authenticity

Best Practices

• •Emphasize Heritage and Storytelling: Consistently weave in the history of Colonel Albert B. Blanton, the pioneering of the single-barrel concept, and the traditions of Kentucky bourbon making.
• •Use Premium and Evocative Language: Employ words that convey quality, craftsmanship, rarity, and a sophisticated tasting experience (e.g., "hand-selected," "meticulously aged," "complex notes," "rich character").
• •Highlight Uniqueness and Authenticity: Stress the single-barrel nature, meaning no two barrels are exactly alike. Mention the hand-written labels, barrel numbers, and dump dates to reinforce the authenticity and individual character of each bottle.
• •Celebrate the Collectibility (Tastefully): Acknowledge the iconic stoppers and their collectible nature, but always tie it back to the quality of the bourbon itself. Avoid language that seems to solely promote "hype" over substance.
• •Maintain an Aura of Exclusivity and Respect: While engaging, the tone should remain dignified and respectful of the brand's esteemed position. It’s a premium product, and the communication should reflect that, even when discussing its popularity or limited availability.

Social Perception

Highly Sought-After & Collectible, Premium Quality, Symbol of Status, Good, But Sometimes Overhyped/Overpriced, Frustration Over Availability

Copy Examples

• •Headline: The Original. The Icon. The Single Barrel. Body: Before it was a category, it was a vision. Colonel Blanton’s commitment to exceptional bourbon, one barrel at a time, lives on in every hand-bottled expression of Blanton's. Discover the legacy. (Visual: Classic shot of a Blanton's bottle with Warehouse H in the background.)
• •Headline: Crafted by Hand. Chosen for Distinction. Body: From the heart of Kentucky, each bottle of Blanton's is a singular experience. Hand-selected, hand-labeled, and bearing the mark of its unique barrel, it’s more than bourbon – it’s a piece of history. (Visual: Close-up of a handwritten label and a horse stopper.)
• •Headline: The Spirit of Kentucky, Captured in Every Pour. Body: Rooted in tradition, Blanton’s Single Barrel Bourbon pays homage to the rich heritage of America's native spirit. Taste the dedication, savor the uniqueness. (Visual: A glass of Blanton's, perhaps with a Kentucky landscape or horse racing imagery subtly in the background.)
• •Headline: More Than Bourbon. It's a Collector's Pursuit. Body: The iconic horse and jockey stoppers are more than a seal; they're an invitation. Each one unique, a testament to the singular journey of the bourbon within. Begin your collection. (Visual: A lineup of the different Blanton's stoppers.)
• •Headline: Uncompromising Quality. Undeniably Blanton's. Body: Since 1984, Blanton's has set the standard for single barrel bourbon. Experience the depth, complexity, and smoothness that discerning drinkers expect and celebrate. (Visual: An elegant lifestyle shot featuring Blanton's in a sophisticated setting.)