Brand Tone

caring, informative, and reassuring

Brand Values

• •Well-being & Health
• •Quality & Craftsmanship
• •Customer Trust & Satisfaction
• •Innovation
• •Sustainability & Natural Solutions
• •Social Responsibility

Best Practices

• •Lead with Empathy and Understanding: Start by acknowledging the customer's problem (e.g., "Struggling to unwind?", "Counting sheep again?"). This shows you understand their needs and establishes a caring connection.
• •Focus on Benefits, Not Just Features: While mentioning quality materials (like "Portuguese-made," "hypoallergenic") is important, always tie them back to the customer's benefit (e.g., "so you can sleep soundly and safely," "for a naturally comfortable rest").
• •Use Reassuring and Calm Language: Employ words that evoke comfort, peace, and security (e.g., "gentle," "soothing," "calm," "restful," "secure"). Avoid overly aggressive sales language or hype.
• •Maintain a Helpful and Informative Stance: Clearly explain how the products work and their advantages (e.g., "Deep Touch Pressure helps your body relax by..."). Provide useful information that empowers the customer to make an informed decision.
• •Incorporate Trust Signals Consistently: Weave in mentions of the 100-night trial, positive customer experiences (even generally, like "join thousands of happy sleepers"), quality commitments ("Made in Portugal"), and any expert recommendations to reinforce credibility and build confidence.

Social Perception

Positive for Product Effectiveness, Seen as a Quality Provider, Trusted, Premium Product, Innovative and a Market Pioneer (in Iberia), Caring and Responsive

Copy Examples

• •Tired of restless nights? Discover the gentle hug of a blanky. Stress and anxiety shouldn't steal your sleep. Our Portuguese-made weighted blankets apply a comforting, even pressure, proven to calm your nervous system and help you drift off naturally. Sleep deeper, wake refreshed.
• •Meet your best night's sleep. Naturally. At blanky, we believe well-being starts with quality rest. That's why we craft our weighted blankets with premium, hypoallergenic materials right here in Portugal. Experience the soothing power of deep touch pressure and rediscover what a truly restful night feels like.
• •The secret to a calmer day? A more peaceful night with blanky. Imagine a blanket that feels like a gentle, reassuring embrace. Blanky weighted blankets are designed to reduce cortisol and boost serotonin, helping you unwind and sleep soundly. Wake up feeling more balanced and ready for whatever your day holds.
• •Bamboo Bliss: Cool, Calm, Collected Sleep. Introducing our new bamboo sheets – silky soft, naturally breathable, and kind to your skin. Designed in Portugal for ultimate comfort, they wick away moisture to keep you cool all night. Better sleep, a better planet.
• •More than just a blanket. It's a blanky. Crafted with care in Portugal, our weighted blankets and premium bedding are an investment in your well-being. Join thousands who have found deeper sleep, reduced anxiety, and a cozier sense of calm. Try blanky for 100 nights, risk-free.