Brand Tone

Authentic/Real, Affordable/Value-Driven, Community-Oriented/Supportive, Edgy/Street-Smart, Informal/Approachable

Brand Values

• •Quality
• •Affordability/Accessibility
• •Customer Focus
• •Authenticity
• •Durability/Permanence

Best Practices

• •Know Your Audience Deeply: Speak their language. Understand the nuances of the graffiti and street art culture. Use authentic slang and terminology where appropriate (e.g., "slaps," "writer," "bombproof").
• •Stay True to Core Values: Let quality, affordability, and authenticity shine through in every message. If you're "writer owned," let that passion and understanding be evident.
• •Be Direct and Confident: Avoid overly corporate or fluffy language. Get straight to the point with a tone that’s assured but not arrogant.
• •Embrace the Edge (Authentically): The nature of the products (especially eggshell stickers designed for permanence) lends itself to a slightly rebellious, street-smart tone. Don't force it, but don't shy away from it if it fits the context.
• •Maintain Consistency Across All Channels: Whether it's a product description, a social media post, or customer service interaction, the core voice should remain recognizable. This builds trust and brand identity.

Social Perception

Positive Customer Feedback, Trusted by Artists, Good Value, Reliable

Copy Examples

• •Headline: "Your Walls. Your Mark. Our Slaps. Unbeatable Price." Body: "Stop overpaying. Get the stick that stays. Blankslaps: Writer-owned, artist-approved."
• •Instagram Post: (Image: A fresh piece of art on a Blankslaps sticker in an urban setting) Caption: "Tag it. Stick it. Own it. Blankslaps eggshells – built to last, priced to move. #Blankslaps #EggshellStickers #StreetArtSupplies #GraffitiGear"
• •Product Description (for Holographic Blanks): "Shine harder. Stick longer. Our Holo Blanks aren't just eye-candy, they're practically bombproof. Get your gleam on without breaking the bank. Real quality for real writers."
• •Email Subject Line: "Fresh Batch In: Don't Sleep on These Prices." Email Body Snippet: "Yo! Just restocked your favorite eggshells and markers. Cop 'em before they're gone. Quality gear, zero hype. That's the Blankslaps promise."
• •Website Banner: "Leave Your Mark, Not Your Wallet Empty. Premium Eggshell Stickers & Graff Supplies."