Brand Tone

friendly, supportive, and community-focused

Brand Values

• •Quality
• •Customer Support & Community
• •Accessibility & Problem Solving
• •Innovation & Expansion
• •Passion for Crafting

Best Practices

• •Know Your Audience: Understand the language, needs, and aspirations of the crafting community. Use terminology they are familiar with and address their specific interests.
• •Be Authentic and Passionate: Let the genuine love for crafting shine through in your writing. Share personal anecdotes or insights where appropriate, mirroring the founder's story.
• •Maintain a Helpful and Supportive Voice: Offer tips, answer questions proactively in your content, and encourage interaction. Emphasize how your products solve problems or make crafting easier.
• •Highlight Quality and Value: Clearly communicate the quality of your materials and the benefits customers receive. Don't just list features; explain how they enhance the crafting experience or end product.
• •Foster Community: Use inclusive language ("our crafting family," "fellow crafters"). Encourage sharing of projects and experiences. Position the brand as a central hub for the local crafting scene.

Social Perception

Blanks by Rhinestone Empire is perceived positively within its customer base as a reliable source for quality crafting blanks and supplies in Australia. They are seen as helpful, friendly, and responsive to customer needs. The emphasis on community and support likely contributes to a loyal customer following.

Copy Examples

• •Unleash your creativity with our premium tumbler blanks! ✨ From shimmering stainless steel to vibrant acrylics, find the perfect canvas for your next masterpiece. Join our crafting family and let's make something amazing together! #RhinestoneEmpireBlanks #CraftSuppliesAustralia
• •Tired of searching for high-quality tumbler supplies in smaller quantities? We get it! That’s why Blanks by Rhinestone Empire was born – to bring Aussie crafters like you the best blanks, glitters, and accessories, all in one place. Happy crafting!
• •Got a question about sublimation? Need tips for the perfect vinyl application? JoJo and James are here to help! We’re passionate about crafting and love supporting our amazing community. Check out our live demos! #CraftingCommunity #TumblerTips
• •Quality you can trust, from one crafter to another. We meticulously source and even design our own products, like our popular 3D printed cup stands, to ensure you have the best tools for your beautiful creations. Discover the difference!
• •Fuel your passion with Blanks by Rhinestone Empire! We’re more than just a supplier; we’re your partners in craft. Explore our ever-expanding range of goodies and get ready to sparkle! #CustomTumblersAustralia #DIYCrafts