Brand Tone

Aspirational & Sophisticated, Inspirational & Creative, Inclusive & Welcoming, Modern & Curated

Brand Values

• •Curation & Quality
• •Individuality & Self-Expression
• •Meaningful Connections & Conversations
• •Inclusivity & Diversity
• •Aesthetic & Inspiration

Best Practices

• •Maintain a Sophisticated yet Approachable Voice: Use evocative and intelligent language that appeals to a discerning audience, but avoid overly academic or exclusionary jargon. Keep it inspiring and aspirational.
• •Emphasize Curation and Discovery: Consistently highlight the "curated" nature of the collection. Frame product descriptions and social media posts around the idea of discovering unique and interesting titles that tell a story.
• •Focus on the "Why" Behind the Books: Go beyond just describing the books. Explain how they can enhance a home, spark conversations, inspire creativity, or reflect individuality, tying back to the brand's core values.
• •Visually Align with the Brand Aesthetic: Ensure all imagery (on the website, social media, and ads) is high-quality, aesthetically pleasing, and reflects the sophisticated, modern, and inspiring nature of the books sold. Show the books in context of beautiful spaces.
• •Champion Inclusivity and Connection Authentically: When highlighting diverse titles or themes of connection, ensure the language is genuine and aligns with the brand’s stated value of fostering pride, appreciation, and meaningful conversations. Avoid tokenism and focus on the enriching power of these stories.

Social Perception

Purveyor of Aesthetic Decor, Source of Unique and Interesting Titles, Reliable Online Retailer, Associated with Inspiration and Conversation

Copy Examples

• •Headline: Your Story, Beautifully Bound. Body: Discover coffee table books that do more than decorate. They speak to who you are. Explore our curated collection and find the next chapter of your home's narrative. #BlankCanvasBookstore #CuratedLiving #HomeStory
• •Headline: Beyond the Coffee Table. Into the Conversation. Body: Each book in our collection is chosen to spark curiosity and inspire dialogue. Transform your space into a hub of genuine connection. What will your books say? #InspireConversation #MeaningfulConnections #CoffeeTableBooks
• •Headline: Curated for the Curious. Designed for Display. Body: At Blank Canvas Bookstore, we believe in the power of a well-chosen book. Find titles that reflect your unique taste and invite exploration. Elevate your everyday. #ArtOfHome #DesignInspiration #BookstoreFinds
• •Headline: Diversity on Your Display. Stories That Resonate. Body: Explore voices and visions from around the world. Our collection celebrates inclusivity, offering books that foster understanding and appreciation. Let your bookshelf reflect the richness of the world. #InclusiveReads #DiverseVoices #CultureInPrint
• •Headline: More Than Just Books. They're Blank Canvases for Your Life. Body: Let our collection inspire your next thought, your next project, your next great conversation. Fill your home with beauty and substance. #CreativeLiving #BookLovers #HomeAesthetics