Brand Tone

Aspirational yet accessible, positive, encouraging, professional, commercial, culturally aware, and inclusive.

Brand Values

• •Variety and Curation
• •Local Community and Collaboration
• •Accessibility
• •Inclusivity

Best Practices

• •Leverage Influencer Voices Authentically: Continue to feature influencer collaborations prominently. When creating copy around these partnerships, adopt a tone that is celebratory and respectful of the influencer's personal brand, which in turn reinforces Blank Beauty's accessible yet aspirational feel.
• •Maintain a Clean and Empowering Lexicon: Use words that are positive, uplifting, and focused on the customer's beauty and well-being (e.g., "enhance," "glow," "discover," "curated," "essential"). Avoid overly technical jargon unless explaining a specific product benefit.
• •Ensure Visual and Textual Cohesion: The clean, modern aesthetic of the brand's visuals should be matched by clear, concise, and polished copy. Ensure that the tone of the text on graphics, in captions, and on the website is consistent.
• •Speak to the "One-Stop Shop" Value: Regularly create content that reminds customers of the breadth of the product range. Use phrases like "all your beauty needs," "from head to toe," and "for the whole family" to reinforce the convenience and variety the brand offers.
• •Engage with the Community: Actively respond to comments and messages on social media in the brand's established tone – professional, friendly, and helpful. Use both English and Arabic in engagement to reflect the bilingual nature of the platform and respect the local audience.

Social Perception

A trendy, influencer-endorsed online boutique, perceived as a trusted and recommended source for beauty products by followers of collaborating influencers. The brand's narrative is tightly controlled due to a lack of widespread independent reviews.

Copy Examples

• •Your beauty shelf is calling! ✨ Discover @[Influencer's Handle]'s handpicked favorites for that perfect glow, exclusively at Blank Beauty. Tap the link in our bio to shop the full collection curated by a star, for the star in you. #BlankBeautyBH #BahrainBeauty #InfluencerFaves
• •From your morning skincare routine to your evening scent. Discover hundreds of brands and all your beauty essentials in one place. Your journey to flawless starts here. Fast delivery across Bahrain. #YourBeautyDestination
• •Redefine your grooming ritual. Blank Beauty offers a curated selection of premium men's care products for the modern man. Shop now for everything from revitalizing skincare to essential hair styling. #MenOfBahrain #GroomingEssentials #BlankBeautyMen
• •🔥 Fresh In! Your New Beauty Obsessions Have Arrived. Hello beauty enthusiast, be the first to experience the latest arrivals at Blank Beauty. We've just stocked the most sought-after products that everyone is talking about. Explore what's new and elevate your beauty game. #NewAtBlankBeauty
• •Treat yourself! ✨ For a limited time, enjoy 15% off your entire order. Explore our collections and find your new holy grail products. Use code: GLOWUP15 at checkout. Don't wait, your next favorite is just a click away! #BlankBeautyBahrain #Sale #BeautyHaul