Brand Tone

friendly, accommodating, and community-oriented

Brand Values

• •Customer Satisfaction
• •Community Focus
• •Quality and Artistry
• •Personal Touch
• •Reliability

Best Practices

• •Emphasize Community: Regularly feature local events, collaborations, or customer stories in your social media and website content to reinforce your community-oriented value.
• •Use a Warm and Approachable Voice: In all your writing, from social media captions to email responses, use friendly and inviting language. Avoid overly formal or corporate jargon.
• •Showcase Your Expertise with Humility: Highlight the quality and artistry of your arrangements, but frame it around the customer's joy and the occasion being celebrated, not just your own skill.
• •Be Responsive and Accommodating: When responding to comments and reviews online, maintain a helpful and appreciative tone, even when addressing criticism. This reflects your commitment to customer satisfaction.
• •Let the Flowers Tell the Story: Use high-quality visuals and let the beauty of your arrangements speak for themselves. Your copy should complement the visuals, not overpower them, by focusing on the emotion and sentiment behind the bouquet.

Social Perception

The public perception of Blanding Flower Shop is largely positive, with customers frequently rating it highly. It is often described as the 'go-to florist in the area.' Positive reviews consistently praise the 'awesome staff,' 'the best service,' and the beauty of the arrangements. Customers appreciate the shop's ability to deliver beautiful results, even on short notice. Overall, the shop is perceived as a valuable and reliable local asset, celebrated for its friendly service and attractive floral designs.

Copy Examples

• •From a last-minute 'just because' to a 'happily ever after,' we love bringing your floral visions to life. ✨ Tell us the occasion, and our team will craft something truly special, just for you. #BlandingBlooms #FlowerShopMagic #CustomBouquet
• •Blanding Flower Shop: Your Community Florist for Life's Special Moments. Fresh Flowers, Friendly Service, and Same-Day Delivery.
• •Subject: The Perfect Way to Thank Mom is Just Around the Corner! This Mother's Day, let us help you say it all with a stunning arrangement as unique as she is. Hand-crafted with love and care by your local Blanding florists. Order now for guaranteed fresh delivery!
• •Did you know we're more than just flowers? We're proud to be a part of the Blanding community, from sponsoring local events to helping you celebrate every milestone. Thank you for letting us be your neighborhood florist! ❤️ #CommunityLove #BlandingUT
• •Celebrating a birthday, anniversary, or special event? The team at Blanding Flower Shop is here to help with beautiful, fresh floral arrangements for every occasion. Our experienced florists are dedicated to creating the perfect gift. Visit us at 77 S Main St or call for same-day delivery!