Brand Tone

Confident and Empowering, Aspirational and Trendy, Friendly and Welcoming, Professional and Results-Oriented, Positive and Uplifting

Brand Values

• •Confidence
• •Self-Care & Enhancement of Natural Beauty
• •Quality and Excellence
• •Expertise
• •Customer Experience
• •Passion

Best Practices

• •Focus on "Confidence" and "Empowerment": Always circle back to how the products/services make the customer *feel* – more confident, radiant, and good about themselves. Use words like "unlock," "empower," "radiate," "boost."
• •Maintain a Positive and Uplifting Voice: Keep the language optimistic, exciting, and encouraging. Highlight the "joy" and "feel-good" aspects of the treatments.
• •Emphasize Quality and Expertise (Subtly): While being friendly and trendy, weave in reminders of professionalism, premium products, and results-driven treatments without being overly technical or clinical. Mentioning "specialist," "premium," "results-driven" can achieve this.
• •Use Trendy and Engaging Language (Especially on TikTok/Instagram): Incorporate relevant hashtags, emojis, and a slightly more informal, energetic tone for social media platforms popular with a younger demographic. Keep it chic and aspirational.
• •Be Welcoming and Inclusive: Ensure the language makes everyone feel invited to experience Blanc Smiles. Phrases like "your journey," "discover your style," and focusing on "enhancing natural beauty" can help.

Social Perception

Trusted Experts, Providers of a Confidence Boost, Fashionable and On-Trend, High-Quality Service Provider, Welcoming and Friendly

Copy Examples

• •Unlock your brightest, most confident smile. ✨ At Blanc Smiles, we're not just about whitening; we're about empowering your self-expression. Experience the Gold Coast's premier teeth whitening and tooth gem artistry. #BlancSmiles #ConfidenceBoost #SmileTransformation #GoldCoastBeauty #ToothGems
• •Your self-care ritual just got a sparkling upgrade! 😉 From dazzling white smiles to chic tooth gems, get ready for that #BlancSmilesGlow. Book your feel-good session – link in bio! #SmileTherapy #TeethWhitening #ToothGemMagic #GoldCoastVibes #SelfCareSunday
• •Ready for a smile that shines as bright as you do? Blanc Smiles offers premium cosmetic teeth whitening and bespoke tooth gem designs in a relaxed, welcoming salon. Queensland's original, 5-star rated. Book your transformation today! [Link to website] #BlancSmiles #ProfessionalTeethWhitening #GoldCoastSalon #SmileExperts #LuxuryExperience
• •Blanc Smiles: Radiate Confidence. Discover Your Signature Sparkle. (Queensland's Leading Teeth Whitening & Tooth Gem Specialists Since 2020)
• •Elevate your everyday look with Blanc Smiles. Our latest tooth gem arrivals are here to add that perfect touch of personal flair, or rediscover your smile's brilliance with our trusted whitening treatments. Because you deserve to feel amazing. ✨ [Link to Shop/Book] #BlancSmiles #NewArrivals #SmileEnhancement #SelfCareJourney