Brand Tone

Refined elegance, minimalism, and artistic sophistication; confident and understated, letting the quality of the culinary experience speak for itself, creating an air of exclusivity.

Brand Values

• •Culinary Excellence
• •Artisanal Craftsmanship
• •Exclusivity
• •Aesthetic Purity

Best Practices

• •Embrace Minimalist Language: Use short, impactful sentences. Avoid hyperbole and unnecessary adjectives. Let the power of the words lie in their precision.
• •Focus on Storytelling and Heritage: Narrate the brand's story, emphasizing Chef Sato's legacy and commitment to craftsmanship. Transform the meal from a product into a coveted experience.
• •Use an Evocative and Sensory Vocabulary: While minimalist, the language should appeal to the senses. Use words that evoke taste, texture, and feeling, such as "light," "crisp," "delicate," "velvety," and "aromatic."
• •Maintain an Aura of Exclusivity: The copy should not be overly casual or universally approachable. It should convey a sense of refinement and privilege, inviting consumers into an exclusive circle. Avoid mentioning discounts or using common sales language.
• •Align Copy with High-Quality Visuals: The elegance of the copy must always be paired with professional, high-resolution imagery. Photography of the food, interior, and ambiance should reinforce purity, artistry, and sophistication.

Social Perception

A world-class, top-tier fine dining destination, seen as a place for special occasions, lauded for its creative and beautifully presented dishes. Perceived as a serious and ambitious player in the competitive Paris gastronomy scene, despite its very high price point.

Copy Examples

• •Where purity of flavor meets precision. A singular moment from our Chef's tasting menu. Reserve your experience. #BlancParis #ShinichiSato #HauteCuisine #ParisFineDining #MinimalistGastronomy
• •An Exploration of Essence. The Art of Subtlety in the Heart of Paris.
• •A New Narrative: The Winter Menu at Blanc.
• •A symphony in nine courses. Chef Shinichi Sato curates a journey through the finest seasonal ingredients, with a focus on pristine seafood and rare produce. Each dish is an exercise in restraint and elegance, designed to create a lasting impression through meticulous technique and profound flavors. An investment in a singular culinary memory.
• •Blanc Paris | Michelin Star Dining Experience Chef Shinichi Sato's Acclaimed Tasting Menu. An Unforgettable Culinary Destination. Book Your Table.