Brand Tone

Artistic, Evocative, Confident, Slightly Provocative, Playful, Ironic, Appreciative of Craftsmanship, Inclusive & Liberating

Brand Values

• •Rebellion & Non-Conformity
• •Celebration of Life & Freedom
• •Beauty & Aesthetics
• •Transparency & Sustainability
• •Self-Expression & Individuality
• •Quality Craftsmanship

Best Practices

• •Develop a Brand Voice Guide: Document the core tone (Artistic, Confident, Playful, Evocative), key messaging pillars (Rebellion, Freedom, Surreal Beauty, Craftsmanship), "say this, not that" examples, and target audience. Share this with anyone creating content.
• •Embrace Storytelling: Weave the brand's origin, the founder's philosophy, and the artisan craftsmanship narrative into product descriptions, social media, and 'About Us' pages. Focus on the "why" behind the brand.
• •Use Evocative Language: Choose words that inspire imagination and a sense of wonder, aligning with the "surreal" and "artistic" values. Use sensory details when describing textures and designs.
• •Maintain Visual Consistency: Ensure product photography, social media visuals, and website design reflect the artistic, slightly edgy, yet sophisticated aesthetic. This visual tone reinforces the written tone.
• •Engage Authentically: When interacting with customers on social media or through customer service, maintain the brand's personality. Be helpful but also infuse that touch of playful rebellion or artistic flair where appropriate. Listen to feedback and adapt.

Social Perception

Niche & Artistic, Sustainably Minded (by those who read the brand story), Edgy & Fashion-Forward, Trusted by Retail Partners

Copy Examples

• •Headline: Reality? We prefer our version. Introducing the [Product Name] – for days when the surreal feels more authentic.
• •Product Description Snippet: Crafted not just by hand, but by a rebellious spirit in the heart of Spain. The [Product Name] isn't just a bag; it's a conversation starter, a tiny defiance, a celebration of texture that begs to be touched. Dare to carry the dream.
• •Social Media Post: Blame it on the lilac. Or the sunshine. Or that irresistible urge to ditch the script and write your own story. Our latest collection is here to help you do just that. #BlameLilac #SurrealBeauty #ArtisanCrafted #RebelWithStyle
• •Email Subject Line: Overrated: Reality. Underrated: Your new Blame Lilac piece.
• •Brand Tagline Variation: Blame Lilac: Wear the art. Live the rebellion.